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An Investigation of the Value of Color in Hard Copy Output

Description: The objectives of this research were to: (1) augment existing research regarding the impact of information retention resulting from the application of redundant color codes; and (2) determine whether the application of color in hard-copy documents has a positive influence in business reports by non-color deficient subjects. This research was an extension of work done by Lamberski and Dwyer (1983) and Moore and Dwyer (1991). Both studies were hard copy based and focused on the impact of informat… more
Date: May 1996
Creator: Jensen, Bradley K. (Bradley Kevin)
Partner: UNT Libraries
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