A Content Analysis of the Depiction of Women in Television Presidential Advertising from 1952 to 1976
Description:
From the television advertisements made by presidential candidates from 1952 to 1976, this study analyzed the 131 advertisements that contained women. The analysis used the following descriptors: Number of Women's Roles, Age, Occupation, Marital Status, Locale, Concerns, and Status Relative to the Candidate. The results indicate that women are most likely to be shown as physically present although not speaking, in the 18 to 30 age group, belonging to a non-business atmosphere yet outside the ho…
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Date:
December 1991
Creator:
Payne, Beth A. (Beth Ann)
Partner:
UNT Libraries