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Beyond Rocking the Vote: An Analysis of Rhetoric Designed to Motivate Young Voters

Description: Attempts to solve the continued problem of low youth voter turnout in the U.S. have included get out the vote drives, voter registration campaigns, and public service announcements targeting 18- to 25-year-old voters. Pay Attention and Vote added to this effort to motivate young voters in its 2006 campaign. This thesis analyzes the rhetorical strategies employed by the Pay Attention and Vote campaign advertisements, measures their effectiveness, and adds to the limited body of knowledge describ… more
Date: August 2007
Creator: Brewer, Angela
Partner: UNT Libraries
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