What Is Needed to Enable a Cultural Shift in the Market Research Department at the Gangler Company?
Description:
This thesis investigates how to create an environment for organizational change within the Market Research Department at the Gangler Company (a US-based consumer products company). I explore what is influencing the current cultural environment and which of those influencers can be shifted to encourage organizational change toward the “ideal” culture that the organization has identified. Using new institutionalism as the theoretical approach, I discuss the significance of institutional forces (s…
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Date:
December 2014
Creator:
Davis, Brooke
Partner:
UNT Libraries