Location Analysis of Lifestyle Centers: Uncovering Patterns and Potential Driving Factors behind Site Selection
Description: The shopping center has held an important place in the American economy for decades. However, the concept has seen multiple revolution in terms of format. The most recent shopping center concept to gain rapid popularity is the lifestyle center – an outdoor shopping mall made to resemble a pleasant main street setting, with a tenant mix emphasizing dining and entertainment. In other words, the lifestyle center concept is geared toward selling consumers things to do, versus things to buy. This thesis studies the geography of lifestyle centers in the United States in both the large-scale and small-scale view. Results show that lifestyle centers are concentrated into larger urban areas, often with a population of over 1 million. An analysis of spatial agglomeration revealed that lifestyle centers are often several miles away from the nearest traditional mall, indicating that developers do not feel the need to build near established shopping districts where traditional malls lie. Finally, results concerning trade area characteristics show the characteristics of consumers in areas where lifestyle centers have been built. Findings in this study indicate that developers are utilizing a unique approach when selecting sites for lifestyle centers compared to traditional indoor malls.
Date: August 2019
Creator: Sorenson, Matthew R
Partner: UNT Libraries