Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News
Description:
The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined throug…
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Date:
May 2019
Creator:
Wise, Hannah Marie
Partner:
UNT Libraries