The Relationship between Desired Results and the Marketing Tools Used in Recreation Programming
Description:
The purpose of this study was to compare two types of flyers used in the promotion of a recreational special event by a nonprofit agency. Informational and persuasive flyers were developed for an audience participation murder mystery play presented at Carswell Air Force Base near Fort Worth, Texas. Flyers were distributed throughout this military community. Only those individuals interested in attending a theatrical production registered for this program. A pretest and posttest were administereā¦
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Date:
August 1992
Creator:
Skipper, Barbara Anne
Partner:
UNT Libraries