13 Matching Results

Search Results

Advanced search parameters have been applied.

Teenage Girls' Attitudes Toward Fashion Advertising

Description: The purpose of the study was to investigate teenage girls' attitudes toward fashion advertising and media. The study also sought to determine the influence of class enrollment and employment on attitudes toward fashion advertising. The data were collected by questionnaires administered to 121 high school girls enrolled in child development and fashion design major study classes. Descriptive statistics were computed along with a t-test for the difference between means for independent samples. Teenagers were found to possess many positive attitudes toward fashion advertising and to view print advertising less negatively than broadcast advertising. A highly significant difference was found between attitudes toward fashion advertising and class enrollment. In addition, a significant difference was found between attitudes toward fashion advertising and employment.
Date: August 1982
Creator: Ruiz, Joyce
Partner: UNT Libraries

An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

Description: This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, press relations, guest relations, community relations, and special events. Evaluations are made with respect to public relations activities of the previous Fortnight. Though public relations is of secondary importance to merchandising, the effectiveness of Fortnight activities would be improved with established objectives, specific audiences, and a formal means of evaluation.
Date: May 1983
Creator: Falgout, Paula O'Reagan
Partner: UNT Libraries

A Critique of John Maynard Keynes' Concept of the Propensity to Consume

Description: It will be a part of the purpose of this paper to show that Keynesian economics treats a closed economy in a static condition while American and British society in actuality exist in open economies in a dynamic condition. In scope this paper is limited to an appraisal of the first of the main concepts of John Maynard Keynes' General Theory. That is, this paper will be concerned only with the "Theory of the Propensity to Consume" and its ramifications.
Date: 1949
Creator: Ashby, James B.
Partner: UNT Libraries

[News Clip: Gain Lady VO]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 5:00 P.M.
Date: August 12, 1997
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

Factors Influencing the Selection of Apparel Worn to Work by Women in the Dallas-Forth Worth Metroplex

Description: This study investigated factors influencing the selection of apparel worn to work by women who attended fashion and wardrobe seminars in the Dallas-Fort Worth metroplex. Clothing selection factors were analyzed by computer according to age, marital status, work status and education. The majority most frequently wore suits and separates to work. Single participants preferred separates. Most wore sizes considered average. Respondents most frequently purchased apparel from department stores. Brand name and designer apparel were occasionally purchased. Though interested, few respondents had taken advantage of personal consultant services. It was recommended that retailers make wardrobe services known to the public.
Date: August 1982
Creator: Russell, Jean, 1958-
Partner: UNT Libraries

[News Clip: Retail Christmas]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 6 P.M.
Date: November 18, 1987
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Calenders ]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 6 P.M.
Date: January 4, 1988
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Mall Opens]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 10:00 P.M.
Date: October 3, 1997
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections

[News Clip: Car leasing]

Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story. This story aired at 10pm.
Date: September 13, 1996, 10:00 p.m.
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections