The Effect of Comparative Well-Being on the Perceived Risk Construct: a Study of the Purchase of Apparel
Description:
The purpose of this research was to examine how the intervening variable of comparative well-being (which is how persons view their age, financial resources, and health compared to others of their own age) will enhance the significance of the relationship between selected demographic and psychographic variables and perceived risk. Specifically, the research investigated the structural relationship between comparative well-being in four different statistical models: (1) as an independent predict…
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Date:
December 1987
Creator:
McConkey, C. William (Charles William)
Partner:
UNT Libraries