Influence of Television Commercials on Young Children
Description:
To determine the influence of television commercials about toys and cereals on young children, forty-four children, ranging in age from four to seven years, were interviewed. The mothers of these children completed a questionnaire about their children's television viewing habits. The hypotheses examined the following areas: children's demands for advertised products, children's preferences and dislikes for commercials, the extent of parental yielding to children's requests, and parental discuss…
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Date:
May 1978
Creator:
Lam, Pamela Y. Y.
Partner:
UNT Libraries