Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention
Description:
Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a bra…
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Date:
December 2013
Creator:
Jung, Yeo Jin
Partner:
UNT Libraries