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Uses and Gratifications of Facebook Members 35 Years and Older

Description: Online social networking sites continue to grow as a medium of consumption, acting as a changing force for interpersonal communication and media interaction. It is important to understand how and why each demographic segment is using these sites. Facebook is the most popular social networking site in the U.S., with older adults representing a substantial portion of the site’s growth. Previous studies have investigated the use of Facebook among college students and young adults; however, older age demographics are a fairly new segment to the online social networking landscape that has not yet been investigated. Through a large-scale online survey, this study represents the first empirical investigation of Facebook members age 35 and older. Findings provide a baseline of knowledge for understanding time spent, frequent activities and gratifications obtained by this audience on Facebook. Results indicate adults 35 and older allocate a substantial amount of time to the site and use it most often for communication with people in their network. While many activities on the site were found to be similar between older and younger audiences, adults 35 and older in this study reported more passive activities of surveillance rather than participation. Factor analysis yielded five gratification factors for Facebook of which three were salient against the 35 and older audience: interpersonal habitual entertainment, passing time and self-expression. Exploratory open-ended questions also revealed some additional unique possible motives to be considered in future research among this audience.
Date: August 2011
Creator: Valentine, Aimee
Partner: UNT Libraries

[RE: Young Audiences and Music Educators National Conference, October 23, 1995]

Description: Photocopy of a memo for the Young Audiences and Music Educators National Conference in regards to a discussion on arts education. Young Audiences and MENC present, "Reasons and Resources," an interactive video conference focusing on the impact of education reform. The memo lists the speakers for the event and sponsors for the video conference.
Date: October 23, 1995
Creator: Young Audiences of Greater Dallas
Partner: UNT Libraries Special Collections

[Letter from Jack Davis to Sue Pacey, December 15, 1992]

Description: Photocopy of a letter from Jack Davis, co-director of North Texas Institute for Educators on the Visual Arts, to Sue Pacey, Executive Director, Young Audiences of Greater Dallas. In regards to a meeting Davis had with Pacey to discuss a collaborative effort between North Texas Institute for Educators on the Visual Arts and Young Audiences. Enclosed with the letter is a copy of a paper on accountability with is intended to appear in the Winter 1993 Studies in Art Education.
Date: December 15, 1992
Creator: Davis, Donald Jack
Partner: UNT Libraries Special Collections

[Letter from Nancy Cason to Sue Pacey, April 29, 1990]

Description: Photocopy of a letter from Nancy Cason, Project Coordinator, to Sue Pacey, Executive Director of Young Audiences. In regards to the performance and artistic quality of the Young Audiences programs and NTIEVA's continued involvement with it. Cason gives Pacey details about an upcoming banquet to be held on June 29th at the UNT Union and the selection of one performer from the YA program to be involved
Date: April 29, 1990
Creator: Cason, Nancy
Partner: UNT Libraries Special Collections

[Letter from Edith O'Donnell to Jack Davis, February 17, 1992]

Description: Photocopy of a letter from Edith O'Donnell, Young Audiences of Greater Dallas, to Jack Davis, co-director of North Texas Institute for Educators on the Visual Arts. O'Donnell thanks Davis for his interest in the Young Audiences project and for copying video tape material for O'Donnell and her staff. O'Donnell says she was interested in hearing about Davis's experience with fiber optics and distance learning and hopes the Museum will allow the proper wiring to allow them to be on the cutting edge for arts education. Copied on the letter is Nancy Cason.
Date: February 17, 1992
Creator: O'Donnell, Edith
Partner: UNT Libraries Special Collections

[Letter from Edith O'Donnell to Jack Davis, February 26, 1991]

Description: Photocopy of a letter from Edith O'Donnell, Young Audiences of Greater Dallas, to Jack Davis, co-director of North Texas Institute for Educators on the Visual Arts. Thanking Davis for his visit to the Young Audiences Auditions on February 15, they were happy to have it video and stay during the whole organization. O'Donnell also writes that she is excited that Young Audiences will have an opportunity to provide a program for NTIEVA's Summer Institute and will forward Davis 175 artists brochures and study guides.
Date: February 26, 1991
Creator: O'Donnell, Edith
Partner: UNT Libraries Special Collections

[Letter from Nancy Cason to Sue Pacey, October 10, 1991]

Description: Photocopy of a letter from Nancy Cason, Project Coordinator of North Texas Institute for Educators on the Visual Arts, to Sue Pacey, Young Audiences of Greater Dallas. Inviting Pacey and other staff members of Young Audiences to three live, interactive teleworkshops on the arts. Cason writes that their institute has arranged for viewing space and the use of an 800 telephone line in Chilton Hall of UNT campus for the upcoming events. Attached to the letter is an program list of the teleworkshops and their description details.
Date: October 10, 1991
Creator: Cason, Nancy
Partner: UNT Libraries Special Collections