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The Effects of Content and Layout Variation in Newspaper Advertising for Legal Services

Description: The focus of this investigation is on the effects that content and layout forms of newspaper advertising have on consumer attitudes toward the legal profession. A second major purpose of the study was to determine the differences which exist between certain socio-demographic categories with respect to attitude towards the advertised lawyer and the legal advertisements. Thirteen variations of a legal advertisement for the newspaper medium were developed and shown to consumers and then tested by … more
Date: August 1984
Creator: Webster, Cynthia
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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