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Women and Television: Summary of Image Research and Survey of Organizational Response to Depiction and Employment

Description: This study first summarizes extant empirical research concerning role depiction of women in television. Analysis of these studies show television's portrayal of women as discriminatory. Second, this study reports results of an original survey of women's organizations to determine what stands and actions had been taken concerning (1) role depiction and (2) employment of women by the television industry. Out of ninety-two organizations surveyed, fifty-one (55 percent) returned useable questionnaires. Responding groups fell into nine categories, with political and educational organizations most active. National Organization for Women was particularly active. Responding groups most often used "citizen action" and "informational actions" to achieve goals.
Date: August 1975
Creator: Doyle, Holly S.
Partner: UNT Libraries

A Content Analysis of Public Broadcasting Service Television Programming

Description: The problem with which this investigation is concerned is the description of the social map that is presented to the viewers of public television. Using content analysis methodology, the study describes how different genders, racial groups, and age groups are being portrayed on PBS programming. The sample consisted of one week of PBS 1984 fall programming broadcast on KERA-TV, the PBS station in Dallas-Ft. Worth, Texas. Research questions addressing proportions of groups, types of roles, length of scenes, occupational variation, conversational behaviors, conflict management modes, and cultural norms were answered. All coding was accomplished by the principal investigator. Upon completion of the coding sub-totals for the variables under study by program types and a grand total for the entire sample were then tabulated. After this extensive content analysis, the report concludes that females are still extremely underrepresented in PBS programming, accounting for only 32.7% of the total participants. Blacks and Hispanics are also underrepresented except in children's programming. Occupational variation for white males is evident for all types of PBS programming. Occupational variation for white females is evident in children's programming and informational/documentary programming. Minorities with delineated occupations are extremely limited in all types of programming except for children's programming. The exchange of information is the major conversational behavior that occurs on PBS programming with minority characters receiving orders considerably more than their white counterparts. Verbal aggression is the conflict management mode chosen most frequently on PBS programming. Explicit messages regarding racial and sexual equality and prosocial behavior occur on PBS programming. Implicit messages such as frequency of appearances, number of major roles, and prevalence of power cues suggest a white male domination of television programming on PBS. The findings of the study reveal that major inroads have been made by women and minorities in children's programming. This comprehensive analysis ...
Date: December 1985
Creator: Harper, Sandra S.
Partner: UNT Libraries