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An Analysis of the Relationship Between Television News Selection and Public Relations Techniques

Description: The problem is to determine if identifiable factors influence selection of soft news for coverage on television newscasts. Data were obtained from news releases, newscast scripts, and interviews with participating practitioners and editors. Chapter I presents the problem; Chapter II contains an analysis of news releases submitted to editors; Chapter III presents analysis of techniques and attitudes of practitioners and editors; Chapter IV presents conclusions and guidelines. The study indicated practitioners could influence selection of their items through attention to certain factors and techniques: elements of newsworthiness, personal contact, method of item dissemination, quantity of items submitted, and professionalism and credibility. Specific guidelines were developed for practitioners to follow in dealing with television news editors.
Date: August 1977
Creator: Resnik, Linda
Partner: UNT Libraries

[Group of men in formal attire]

Description: Photograph of a group of men in formal attire at Swift and Company meat-packing firm. They are all looking at the camera with blank expressions on their faces.
Date: 1948
Creator: WBAP-TV (Television station : Fort Worth, Tex.)
Partner: UNT Libraries Special Collections
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