Size Framing: Conceptualization and Applications in Consumer Behavior
Description:
Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing contex…
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Date:
August 2017
Creator:
Ketron, Seth
Partner:
UNT Libraries