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Information Brief on Green Power Marketing, 2nd Edition

Description: This document is the second in a series of information briefs on green power marketing activity in the United States. It includes descriptions of utility green pricing programs, green power marketing activity, retail access legislation and pilot programs, and other data and information supporting the development of green power markets.
Date: February 1, 1998
Creator: Sweezey, B. & Houston, A.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in Retail Competition: An Early Assessment

Description: Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critica… more
Date: February 26, 1999
Creator: Wiser, R. (LBL); Fang, J.; Porter, K. & Houston, A. (NREL)
Partner: UNT Libraries Government Documents Department
open access

Power marketing and renewable energy

Description: Power marketing refers to wholesale and retail transactions of electric power made by companies other than public power entities and the regulated utilities that own the generation and distribution lines. The growth in power marketing has been a major development in the electric power industry during the last few years, and power marketers are expected to realize even more market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. This Topi… more
Date: September 1, 1997
Creator: Fang, J. M.
Partner: UNT Libraries Government Documents Department
open access

Power Marketing Administrations: Their Ratesetting Practices Compared With Those of Nonfederal Utilities

Description: A letter report issued by the General Accounting Office with an abstract that begins "Pursuant to a congressional request, GAO reviewed the Department of Energy's (DOE) power marketing administrations (PMA), focusing on: (1) how the PMAs set their rates to recover costs; (2) how the PMAs' ratesetting practices compare to those of investor-owned and publicly owned utilities; and (3) the impact of the PMAs' ability to defer repayment of portions of their debt on their future competitiveness."
Date: March 30, 2000
Creator: United States. General Accounting Office.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing Abroad: Recent Experience and Trends

Description: Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective is to draw lessons from experience in other countries that could be applicable to the U.S. market.
Date: April 1, 2002
Creator: Bird, L.; Wustenhagen, R. & Aabakken, J.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report, Sixth Edition

Description: Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have a… more
Date: October 1, 2003
Creator: Bird, L. & Swezey, B.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report (Fifth Edition)

Description: For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term green power generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all U.S. consumers will have the option to purchase green power by the year 2000, either from their regulated uti… more
Date: August 4, 2000
Creator: Swezey, B. & Bird, L.
Partner: UNT Libraries Government Documents Department
open access

Customer Aggregation: An Opportunity for Green Power?

Description: We undertook research into the experience of aggregation groups to determine whether customer aggregation offers an opportunity to bring green power choices to more customers. The objectives of this report, therefore, are to (1) identify the different types of aggregation that are occurring today, (2) learn whether aggregation offers an opportunity to advance sales of green power, and (3) share these concepts and approaches with potential aggregators and green power advocates.
Date: February 26, 2001
Creator: Holt, E. & Bird, L.
Partner: UNT Libraries Government Documents Department
open access

Certificate-Based Approach to Marketing Green Power and Constructing New Wind Energy Facilities: Preprint

Description: The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers and thus lowering the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper o… more
Date: May 1, 2002
Creator: Blank, E.; Bird, L. & Swezey, B.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report (Eighth Edition)

Description: Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have … more
Date: October 1, 2005
Creator: Bird, L. & Swezey, B.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report (Tenth Edition)

Description: This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity marke… more
Date: December 1, 2007
Creator: Bird, L.; Dagher, L. & Swezey, B.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report; Seventh Edition

Description: Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers ha… more
Date: September 1, 2004
Creator: Bird, L. & Swezey, B.
Partner: UNT Libraries Government Documents Department
open access

Green Pricing Program Marketing Expenditures: Finding the Right Balance

Description: In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of the country; the size of the utility service area; the customer base and media markets encompassed within that service area; the point or stage in the lifespan of the program; and certainly, not least, the utility's commitment to and goals for the program. … more
Date: September 1, 2009
Creator: Friedman, B. & Miller, M.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report (Ninth Edition)

Description: Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, mo… more
Date: November 1, 2006
Creator: Bird, L. & Swezey, B.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report (2008 Data)

Description: Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offer… more
Date: September 1, 2009
Creator: Bird, L.; Kreycik, C. & Friedman, B.
Partner: UNT Libraries Government Documents Department
open access

Green Power Marketing in the United States: A Status Report (11th Edition)

Description: This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues ar… more
Date: October 1, 2008
Creator: Bird, L.; Kreycik, C. & Friedman, B.
Partner: UNT Libraries Government Documents Department
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