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Continuity Expectations in Vertical Marketing Systems: a Dyadic Perspective of Domestic and International Franchising

Description: An emerging paradigm shift in the marketing discipline has prompted renewed research interest in the nature and scope of exchange. A common theme in the research to date is a departure from the traditional transactional orientation to a relational perspective of exchange. The relational emphasis is particularly germane to contractual Vertical Marketing Systems (VMS) where the emphasis is on long-term, mutually beneficial interaction between various channel members. The franchisor-franchisee relationship, a type of contractual VMS, is governed by norms that impact system efficiency and effectiveness. Despite the unprecedented growth of international franchising systems in the marketplace, a paucity of empirical attention has focused on cross-national franchisor-franchisee relationships. With many U.S.-based business format franchisors penetrating foreign markets, the primary purpose of the dissertation is to provide insights into tools which franchisors, and franchisees can use during the evolution of the exchange relationship. To identify differences across geographic boundaries, the dissertation simultaneously studies domestic and cross-border franchisor-franchisee relationships.
Date: May 1999
Creator: Mehta, Sanjay S. (Sanjay Subhash)
Partner: UNT Libraries

Marketing Ores and Concentrates of Gold, Silver, Copper, Lead, and Zinc in the United States

Description: Report issued by the U.S. Bureau of Mines discussing the marketing of ores and mineral concentrates. As stated in the introduction, "the primary purpose of this report is to present data that will be useful to the producer of gold, silver, copper, lead, and zinc ores and concentrates in determining if a choice or ore markets is available and, if so, in choosing which marketing combination is likely to give a maximum return on ore shipments" (p. 2). This report includes maps, tables, and illustrations.
Date: 1964
Creator: Salsbury, Melford H.; Kerns, William H.; Fulkerson, Frank B. & Branner, George C.
Partner: UNT Libraries Government Documents Department

An Empirical Study on the Use of Promotion in Hospitals

Description: The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to conduct empirical research to determine whether for-profit and non-profit hospitals perceive and utilize promotion as a marketing strategy element. The two steps taken included: identifying important factors considered by hospital administrators and marketing staff in the development of communication messages designed for patients, hospital staff and medical staff; and testing the factors developed and studying the attitudes of hospital personnel toward promotion using a national sample of hospitals. In phase 1, focus group interviews were conducted in a surrogate for-profit hospital and a surrogate non-profit hospital. In phase 2, an original mail questionnaire was used to collect data from a sample of 80 hospitals. A total of 38 hospitals participated, providing 114 usable responses. Test statistics included content analysis, Chi-Square, Pearson correlation coefficient and Analysis of Variance. The results of the focus group study indicated the practice of marketing in hospitals is in its early growth stages and marketing is viewed as nothing more than advertising and public relations. The results of the mail survey indicated that respondents in small for-profit hospitals with 20 to 30 years of experience as professionals, with key decision making authority, are favorably disposed to marketing and marketing communication. It was also found that respondents in large non-profit hospitals are very positive towards marketing. In contrast, respondents in medium and large for-profit hospitals, who are not directly involved in decision making, tend to be less positive towards marketing. The study serves as a basis for future research which may involve, (1) a larger sample frame, (2) hospitals in inner-city ...
Date: December 1988
Creator: Gopalakrishna, Pradeep
Partner: UNT Libraries

The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations

Description: Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service dominant logic, is present in business to business, business to consumer, and consumer to consumer processes. This dissertation will focus on the business to consumer (and consumer to business) co-creation relationship. Much of the current business to consumer co-creation literature is qualitative in nature, with quantitative work just now beginning to emerge. As such, there is still much about the phenomenon of co-creation that is not understood. When looking at co-creation in the context of brand management, even less is known. In today's age of digital interaction where consumers are gaining more power on a daily basis, practitioners and academics should understand the motivations for consumers to engage brands in co-creation and what the outcomes of these co-creation partnerships are. Because of this, the dissertation contains three essays with the purpose of (1) identifying the motivations for co-creation from consumer and brand perspectives, (2) exploring each of these motivators on their individual relationship to the outcome of co-creation, and (3) understanding how the perceived ability to influence a brand impacts the outcomes of co-creation. Essay 1, titled "Co-creation of brand identities: consumer and industry influence and motivations," aims to develop an understanding of the phenomena of co-creation and how the practice is used in shaping brand identities. Two studies are undertaken to provide insight into co-creation. First, a qualitative study is used to gain insight from key decision makers with responsibility for a brand. Second, a study of millennial consumers is used to develop the antecedents of consumer motivations of co-creation of brand identities. This essay then presents a comprehensive framework that encompasses two models (industry and consumer) of brand identity co-creation. Much of the ...
Date: August 2017
Creator: Kennedy, Eric
Partner: UNT Libraries

Telemarketing Regulation: National and State Do Not Call Registries

Description: This report will outline the laws underpinning the National Do Not Call List; describe the regulations implementing the list; answer some of the most frequently asked questions related to the list; and discuss the possible penalties for violating the rules. The report will also briefly discuss some of the ways the various states have implemented their own do not call lists.
Date: April 1, 2016
Creator: Ruane, Kathleen Ann
Partner: UNT Libraries Government Documents Department

Impact of Congruence Between Self-disclosed Personal Information and Review on Source Credibility in Online Travel Reviews

Description: This experimental study examined the source-message congruence effect on source credibility by manipulating the congruence of the reviewer’s profile information (travel interest, geographical location) with no changes in the review content. the congruence effect was found to influence perceptions of the reviewer’s expertise in a travel interest. This finding suggests that revealing the reviewer’s travel interest can assist the credibility assessment of travel reviewers-particularly in terms of expertise-within the category of a travel interest. the refined classification of travel reviewers based on their travel interests can improve their usefulness as information sources for prospective travelers’ information searches. These attributes can further be employed as search cues if embedded in the reviewer’s profile.
Date: May 2012
Creator: Park, Hee Lye
Partner: UNT Libraries

A Computer Simulation of an International Marketing Environment

Description: The purpose of this study is to develop a simulator which would bridge the gap between theory and reality for the student of international marketing. The simulator developed is a computerized business game entitled "The International Marketing Simulator." The International Marketing Simulator contains a description of the model, player's manual, and scenario section, Incorporated in this section is information on how to input decisions into the computer game. The International Marketing Simulator also contains information on the functioning of the International Marketing Simulator. Some of the functions discussed were the demand function, production function, and the promotion function. When the demand function was discussed it was noted that price and promotion were interrelated. The last part of the International Marketing Simulator is a detailed story of each of six foreign countries which are used in the International Marketing Simulator. This section is called the scenario section since each country has a story about it which "sets the stage" for the computer game. There were four parts to the verification process of the International Marketing Simulator. The four parts were (1) making trial program runs an an IBM 360 computer, (2) verifying the logic of the model of the International Marketing Simulator, (3) students participating in making trial runs on the International Marketing Simulator, (4) conducting a before-after study with a control group.
Date: May 1974
Creator: Chiesl, Newell E.
Partner: UNT Libraries

Cooperative Marketing

Description: Report giving suggestions for organizing cooperative marketing associations among farmers. Topics discussed include membership contracts, sales pools, organizational structures, financing, bylaws, management, and assignment of duties.
Date: 1920
Creator: Jesness, Oscar B. (Oscar Bernard), b. 1889
Partner: UNT Libraries Government Documents Department

An exploratory examination of the profitability impact of quality dimensions for consumer goods and industrial capital goods

Description: The specific focus of the proposed research is to address the question: Can factors be identified which contribute to an explanation of why certain companies have experienced fewer problems competing successfully on quality while the majority of U. S. firms have encountered difficulty in gaining recognition as providers of quality products?
Date: December 1991
Creator: Menon, Ajay
Partner: UNT Libraries

Marketing to Your Community: Becoming a Destination

Description: This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.
Date: October 2011
Creator: Sears, Suzanne
Partner: UNT Libraries

The Art of Internet Advertising: An Analysis of Consumer Preferences Concerning Design Elements in Web Based Image Advertisements (Work in Progress)

Description: Poster presentation for the 2011 University Scholars Day at the University of North Texas. This poster discusses research on internet advertising and an analysis of consumer preferences concerning design elements in web based image advertisements.
Date: April 14, 2011
Creator: Gordon, Matthew & Eve, Susan Brown
Partner: UNT Honors College

Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

Description: The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.
Date: May 1987
Creator: Knauber, Ines
Partner: UNT Libraries

Green Power Marketing in Retail Competition: An Early Assessment

Description: Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted.
Date: February 26, 1999
Creator: Wiser, R. (LBL); Fang, J.; Porter, K. & Houston, A. (NREL)
Partner: UNT Libraries Government Documents Department

The Effect of Different Forms of Accounting Feedback, Cost Aggregation and Pricing Knowledge on Profitability and Profit Estimation

Description: This study extends a research stream calling for further research regarding pricing and accounting feedback. Marketing executives rely heavily on accounting information for pricing decisions, yet criticize accounting feedback usefulness. To address this criticism, this research integrates the cognitive psychology and accounting literature addressing feedback effectiveness with pricing research in the marketing discipline. The research extends the scope of previous accounting feedback studies by using a control group and comparing two proxies of subject task knowledge; years of pricing experience and a measure of the cognitive structure of pricing knowledge. In addition, this research manipulates task complexity by using two different accounting systems. These systems vary in the number of cost pools used in allocating overhead, resulting in differentially projected cost and profit information. A total of 60 subjects participated in a computer laboratory experiment. These subjects were non-accountants with varying amounts of pricing knowledge. Subjects were randomly assigned to six experimental groups which varied by feedback type (no accounting feedback, outcome feedback only, or a combination of outcome and task properties feedback) and task complexity (high or low number of overhead cost pools). The subjects attempted to (1) maximize profits for a product during 15 rounds of pricing decisions, and (2) accurately estimate their profit for each round. The experimental results indicate no difference in performance between the three feedback types examined. However, increases in both subjects' pricing knowledge and the number of cost pools do influence feedback effectiveness. This study suggests that the amount of the users' task knowledge may influence the effectiveness of current accounting reports. In addition, increasing the number of cost pools in accounting systems may be beneficial for all users.
Date: May 1997
Creator: Smith, David M., 1961-
Partner: UNT Libraries

Payment Card Interchange Fees: An Economic Assessment

Description: This report focuses on the Visa and MasterCard card associations, which account for three-fourths of the payment card market in the United States in 2008. The report begins with a discussion of the nontraditional structure of the payment card market. The next section is an analysis of the problem of the optimum level of payment cards to achieve the highest social welfare benefit for cardholders and merchants. The third section discusses the provisions of the Credit Card Fair Free Act of 2008. The last section discusses some implications of the analysis.
Date: September 3, 2008
Creator: Eubanks, Walter W.
Partner: UNT Libraries Government Documents Department

The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities

Description: This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas colleges and universities.
Date: December 1989
Creator: Rahman, Nurudeen Kayode
Partner: UNT Libraries

Development and Testing of a Resource-Based Theory of International Entry Mode Choice

Description: A firm can deploy a variety of arrangements (entry modes) like wholly owned subsidiaries, joint ventures, contracts, and export modes to implement its product market strategies in foreign countries. Each of these arrangements entails decisions about the location of production facilities and/or marketing operations, and the type of ownership of these operations. The choice of an entry mode is of strategic importance to a firm because it can involve investment of substantial amount of resources and has a strong bearing on the firm's marketing mix. Due to its strategic importance, the entry mode choice phenomenon has been extensively researched. In the past, seven major theories have been proposed but none is able to explain the choice from the complete set of entry modes. Thus, there exists a gap between the theory and practice of entry mode choice. This study provides breakthrough on two fronts. First, it develops a new theory of entry mode choice grounded in the resource-based perspective of the firm. The theory posits that the decision to locate its production and/or marketing operations in a country is related to the actualizability of the firm's competitive advantage in that country. However, the ownership decision is related to the sustainability of that advantage. Second, based on this theory, a model is developed which explains entry mode choices from the complete set of entry modes. Mail survey responses of Presidents/CEOs of 163 American firms with international operations support the model. The proposed framework is an effort to fill the gap between theory and practice of entry mode choice. It is expected to make a substantial contribution toward developing a sound theory of international operations of the firm. The framework is broader in scope than the extant theories because it transcends across industries and nationalities of firms.
Date: August 1995
Creator: Sharma, Varinder M. (Varinder Mohan)
Partner: UNT Libraries