9 Matching Results

Search Results

Advanced search parameters have been applied.

[Catchers young and old]

Description: Photograph of a young child (Junebug Clark) wearing an oven mitt as a makeshift baseball glove mounted next to a photograph of an unidentified catcher for the Detroit Tigers. Photo by: Joe Clark, HBSS.
Date: 196u
Creator: Clark, Joe
Partner: UNT Libraries Special Collections

[Baseball amateurs and professionals]

Description: Photograph of young kids deciding who will go first on the left while a player from the Cleveland Indians slides into second base against the Detroit Tigers on the right. There are two photographs mounted to one mat. Photo by: Joe Clark, HBSS.
Date: 196u
Creator: Clark, Joe
Partner: UNT Libraries Special Collections

Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Description: This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader in broadcasting live streaming sports video. MLBAM expanded its online streaming video to mobile phones and iPad, further expanding the distribution of its content. This research compared MLBAM revenue to traditional broadcast revenue while analyzing the online division's role in promoting the MLB brand. This case study concluded that while MLBAM had made a number of groundbreaking developments, the league could still improve its use of embedded, shared video clips, archived footage and international marketing in order to further extend the brand equity of the MLB, its thirty individual brands and its media product portfolio.
Date: December 2010
Creator: Hutton, Brian P.
Partner: UNT Libraries