8 Matching Results

Search Results

Advanced search parameters have been applied.

Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic

Description: Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook retailers, and the relationship between purchase intention and loyalty. Consumer motivations were examined in terms of the utilitarian values of cost, convenience, and information and the hedonic values of experiential shopping, bargain perception, sociability, and curiosity. The relationship of purchase intention and loyalty also was investigated. The instrument was developed from existing scales drawn from literature. A consumer panel (N = 250) of Facebook users that connect to apparel retailers was used to collect data through an online Qualtrics survey. Statistical analysis included descriptive statistics of frequency and crosstab distributions, factor analysis, and regression analysis. Factor analysis resulted in four dimensions including convenience, information, experience, and bargains. All motivators were found to be significantly related to both purchase intention and loyalty for this consumer group. The variable with the strongest relationship to both purchase intention and loyalty was experience. Additionally, a strong relationship was found between purchase intention and loyalty. Lastly, practical business implications are reviewed, in addition to limitations of the study.
Date: May 2014
Creator: Anderson, Kelley B.
Partner: UNT Libraries

You don't know me but can I be your friend? Accepting strangers as friends in Facebook.

Description: Users in social networking sites, such as Facebook, are increasingly receiving friend requests from strangers and accepting strangers as friends. The purpose of this study was to examine the effects of the Big Five personality traits and strangers' gender in affecting Facebook users' decisions to accept the stranger's friend request by adopting a 2 (gender of the stranger: male vs. female) x 5 (stranger's personality: Neuroticism vs. Extraversion vs. Openness vs. Conscientiousness vs. Agreeableness) factorial design. Results revealed that participants were more likely to accept the stranger's friend request when the participant's and stranger's personalities matched. This effect was more pronounced when the stranger was a female. Participants accepted female stranger's friend request due to the inflated perception of stereotypical female characteristics, which supported the hyperpersonal effect. Majority of the participants accepted the stranger's friend request based on textual cues that were displayed in the friend request message, which supported social information processing theory, suggesting that impression formation of the stranger was not constrained to the lack of nonverbal cues setting.
Date: December 2009
Creator: Leow, Serena
Partner: UNT Libraries

Down, Set, Like? A Study of Social Networking and Sports Fandom

Description: Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distraction/amusement, social integration, social surveillance, and active entertainment. The low comparative saliency of the social integration factor suggests that perhaps fandom is distinct from other ways of identifying with similarly-minded individuals (e.g. political and/or religious affiliation), or that perhaps fandom as a factor is less than sufficient to explain how/why sports fans use social networking sites.
Date: May 2013
Creator: Otteson, Gabe
Partner: UNT Libraries

Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Description: Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page. However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon. Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media. Findings from this study revealed that there is no moderating effect of brand comments of the relationship between other consumer’s postings and brand trust, while positive other consumer’s postings has a significant effect on consumers’ brand trust. Also, there were no significant differences among other consumer’s postings, brand comments and purchase intention relationships. These findings add to the previous literature explains that brand should interact with consumers frequently in order to induce positive other consumer’s postings to develop brand trust. By using the consumer socialization theory to investigate Facebook marketing, this study provides insights and information on consumer attitudes and behaviors related to Facebook brand page.
Date: December 2013
Creator: Jung, Yeo Jin
Partner: UNT Libraries

Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Description: This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression analysis. Results yielded two loading factors for the trustworthiness variable and supported hypotheses of trustworthiness increasing purchase intentions. It was also discovered that participation positively influences purchase intentions. It is advised that information content be monitored to avoid information overload.
Date: December 2013
Creator: Karam, Marian T.
Partner: UNT Libraries

More connections, less connection: An examination of the effects of computer-mediated communication on relationships.

Description: The impact of computer-mediated communication (CMC) on relational behavior is a topic of increasing interest to communication scholars (McQuillen, 2003; Tidwell & Walther, 2002). One of the most interesting issues that CMC raises concerns the impact of CMC on relational maintenance and development. Using dialectical theory, social exchange theory, social information processing theory, and the hyperpersonal perspective as theoretical frameworks, this study used quantitative and qualitative analyses to identity potential effects of CMC on relationships. Study 1 (n=317) examined the effects of CMC on relational closeness, satisfaction, and social support. Study 2 (n=196) explored the reasons individuals provide for privileging computer-mediated forms of communication, and the perceived effects of using CMC in relational communication. Results indicated that quality of CMC predicted increased perceptions of social support and relationship satisfaction. Results further suggested that CMC enabled participants to manage more effectively relational tensions of autonomy-connection and openness-closedness. Specifically, individuals used CMC to retain higher levels of conversational control, and to maintain greater numbers of relationships with decreased levels of investment. This paper concludes with a discussion of implications and directions for future research.
Date: December 2006
Creator: McGlynn, Joseph
Partner: UNT Libraries

Staying Connected: Technology Use in Grandparent-grandchild Relationships

Description: Despite the distance that often separates grandparents from their young adult grandchildren, the abundance of new technologies provides numerous means of connection for the grandparent-grandchild (GP-GC) dyad. The purpose of this study was to understand how grandparents use technology, namely text messaging and Facebook, in relationships with their young adult grandchildren. Specifically, the aim was to understand grandparents' purposes for using these technologies with their grandchildren, their motivations for using these technologies, and their perceptions of these technologies. Qualitative interviews were conducted with 23 grandparent participants and analyzed according to the procedures delineated in grounded theory analysis. Both text messaging and Facebook emerged as important tools for connection, as text messaging encourages more frequent communication and Facebook helps grandparents "fill in the gaps" about their grandchildren's lives. Furthermore, results indicated that grandparents' uses of text messaging, and to a lesser extent Facebook, are acts of accommodation to their grandchildren.
Date: December 2012
Creator: Novak, Hannah R.
Partner: UNT Libraries

Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the "Dallas Morning News"

Description: The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of interrelated activities, each of which supports the others in maintaining the system as a whole; and the dual responsibility model, which says that companies should operate in the best interests of all in the community who depend on them, not only those who benefit financially. Additionally, the work is considered from a human-interaction design standpoint to evaluate whether the News has created affordances that enable the journalists and the readers to communicate, and whether the journalists are effectively practicing service design when publishing news and information for the audience.
Date: May 2019
Creator: Wise, Hannah Marie
Partner: UNT Libraries