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open access

You don't know me but can I be your friend? Accepting strangers as friends in Facebook.

Description: Users in social networking sites, such as Facebook, are increasingly receiving friend requests from strangers and accepting strangers as friends. The purpose of this study was to examine the effects of the Big Five personality traits and strangers' gender in affecting Facebook users' decisions to accept the stranger's friend request by adopting a 2 (gender of the stranger: male vs. female) x 5 (stranger's personality: Neuroticism vs. Extraversion vs. Openness vs. Conscientiousness vs. Agreeableness) factorial design. Results revealed that participants were more likely to accept the stranger's friend request when the participant's and stranger's personalities matched. This effect was more pronounced when the stranger was a female. Participants accepted female stranger's friend request due to the inflated perception of stereotypical female characteristics, which supported the hyperpersonal effect. Majority of the participants accepted the stranger's friend request based on textual cues that were displayed in the friend request message, which supported social information processing theory, suggesting that impression formation of the stranger was not constrained to the lack of nonverbal cues setting.
Date: December 2009
Creator: Leow, Serena
Partner: UNT Libraries

CSLA Gets Social with Facebook and Twitter

Description: Presentation for the 2013 Church and Synagogue Library Association (CSLA) Annual Conference. Timely CSLA information is available through social media and provides members another avenue of communication. This presentation discusses how easy it is for members to learn to use Twitter and Facebook for keeping up to date on library issues and promoting libraries.
Date: July 29, 2013
Creator: Cutchin, Cheryl; Hartsock, Ralph & Shufeldt, Pat
Partner: UNT Libraries
open access

Parasocial Interactions Online: Candidate Intimacy in Webpages and Facebook

Description: This article presents research assessing cognitive processing and behavioral outcome differences that occur when the public interacts with political candidates' webpages as opposed to viewing their Facebook pages.
Date: December 2014
Creator: Schartel Dunn, Stephanie G. & Nisbett, Gwendelyn S.
Partner: UNT Frank W. and Sue Mayborn School of Journalism
open access

An Exploratory Study of Students' Use of Facebook and Other Communication Modalities in Order to Receive Student Affairs Information

Description: This qualitative study explored Facebook as a communication tool for student affairs and compared it as a source with other communication modalities to describe the 18-24 year old student preference on receiving information about student affairs departments and activities. The research questions were designed to provide feedback on the current purpose[s] of student use of Facebook for student affairs services as well as reporting additional services and activities that would be considered through the use of Facebook. Differences in use among institutional types were also explored. The results of 395 online survey responses were compared to focus groups consisting of student ambassadors at a two-year public, four-year private, and four-year public institution. The online survey participants were asked to respond to specific modes of communication based upon each service or activity. The focus groups were asked the same questions in an open-ended format and the results were compared to the online results. The results indicate that depending on the event or activity, the students preferred a different method of communication, not necessarily Facebook for information on student affairs programming. These results also differed among institutional types. Two-year institutions have the greatest potential to increase their presence on Facebook. One theme that emerged from the open-ended response question in the online survey was that institutions participating on Facebook should limit content so that it is more social in nature and leave academically related issues to institutionally driven communication modalities. There are numerous options to communicate information to students and finding the best one may be more challenging than actually disseminating the information. With the administrative challenges and lack of student responses encouraging Facebook usage, institutions of higher education are not encouraged to spend enormous resources in this one particular communication modality. Given the high number of responses from the online survey …
Date: May 2011
Creator: Huppe, Alicia
Partner: UNT Libraries
open access

Down, Set, Like? A Study of Social Networking and Sports Fandom

Description: Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distraction/amusement, social integration, social surveillance, and active entertainment. The low comparative saliency of the social integration factor suggests that perhaps fandom is distinct from other ways of identifying with similarly-minded individuals (e.g. political and/or religious affiliation), or that perhaps fandom as a factor is less than sufficient to explain how/why sports fans use social networking sites.
Date: May 2013
Creator: Otteson, Gabe
Partner: UNT Libraries

Dear Facebook

Description: This book chapter is written in the form of a break-up letter from the author to the social networking website, Facebook. It discusses social networking, technological changes, urbanization, globalization, media technology, and philosophical ideas about society.
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: 2010
Creator: Briggle, Adam
Partner: UNT College of Arts and Sciences
open access

Exploring Critical Factors in Predicting Post-Adoptive Use of Facebook

Description: Social networking applications (SNAs) have experienced a boom in popularity in recent years. Sites like Facebook and MySpace continuously draw new users, and are successful in organizing groups of users around topics of common interest. Among SNAs, Facebook has demonstrably outgrown its rivals growing an estimated 157 percent from 2008 to 2009. Facebook is now estimated to be the fourth largest Internet site in the world, trailing only Google, Microsoft and Yahoo (Schonfeld 2009). This dissertation posits and tests a theoretical model composed of key factors that contribute to post-adoptive use of social networking applications and the relationship of those factors to one another. This study also identifies and clarifies new constructs that were not previously used to measure usage, and further refines the constructs that were previously used so that they better fit social networking applications. The results of this dissertation show that the critical factors of social capital, hedonic enjoyment, perceived usefulness, social influence, satisfaction and attitude have a positive influence on a post-adoptive user's intention to continue using Facebook. The results of this study yielded a structural model for predicting the post-adoptive use of Facebook. This work also developed an instrument for measuring constructs relevant to social networking applications.
Date: May 2011
Creator: Magro, Michael J.
Partner: UNT Libraries
open access

Extending the Apprenticeship through Informal Learning on Facebook: An Interpretative Phenomenological Analysis of the Lived Experiences of Music Faculty

Description: Facebook studio groups/pages are commonly used by applied music faculty to communicate with current students, recruit new students, share students' activities, and promote faculty members' professional performances and academic endeavors. However, the blurred lines between academic, professional performance, and social activities in the field have led to a wide variety of approaches to Facebook use by music faculty. This dissertation documents the first generation of music faculty social media users and investigates the beliefs, intent, and lived experiences of music faculty who use Facebook studio groups/pages to communicate with their students. Four music faculty were interviewed and a semester's Facebook studio group/page data collected for each faculty member. Interviews and Facebook data were analyzed using Interpretative phenomenological analysis (IPA) to identify emergent, and ultimately super-ordinate, themes from the data. The three super-ordinate themes that emerged were: Impact of Social Media on Studio Teaching and Learning, Learning through Enculturation, and Faculty Lived Experiences with Facebook Studio Groups/Pages. Findings of the study included: faculty concerns about personal and professional risk; the observation that teaching and learning are occurring through these Facebook studio groups/pages by way of the process of enculturation, but without evidence of a Virtual Community of Practice; and, a multitude of group/page management practices developed in isolation that suggest a need for discussion/debate and training in the field to determine best practices for using Facebook studio groups/pages as an extension of the physical studio. Recommendations include training for music faculty that situates Facebook studio groups/pages within the enculturation process of students pursuing careers in music, music department development of guidelines for Facebook group/page creation and management based upon their institutions' rules and oversight procedures, and the sharing of exemplar Facebook studio groups/pages by professional music education organizations to encourage discussion of best practices for teaching and learning in informal environments.
Date: May 2017
Creator: Meredith, Tamara R.
Partner: UNT Libraries
open access

Social Media in Policing: a Study of Dallas-fort Worth Area City Police Departments

Description: Social media offers numerous opportunities to companies, organizations and government agencies to communicate with people outside their organization, to promote their interests and to better serve their customers, or as in the case with government agencies, to better serve their citizens. However, little is known about how police departments in particular use social media. This research study explores why police departments use social media, how they manage their social media tools, and the problems and challenges experienced as they use social media. This qualitative study is largely guided by grounded theory. The data were collected from a study population using local police departments in the Dallas-Fort worth (DFW) area principal cities using both individual interviews with police departments’ social media officers and observations of these departments’ online social media tools (in particular, Facebook and Twitter). This study has shown that the DFW area city police departments are using social media quite extensively to keep the public informed and often for investigative purposes. There are some success factors to adopting and using these tools, such as the motivation of department staff and their benefits, successful implementation of the tools, the simplicity of using tools and that it is absolutely free.
Date: August 2013
Creator: Altunbas, Fuat
Partner: UNT Libraries
open access

Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic

Description: Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook retailers, and the relationship between purchase intention and loyalty. Consumer motivations were examined in terms of the utilitarian values of cost, convenience, and information and the hedonic values of experiential shopping, bargain perception, sociability, and curiosity. The relationship of purchase intention and loyalty also was investigated. The instrument was developed from existing scales drawn from literature. A consumer panel (N = 250) of Facebook users that connect to apparel retailers was used to collect data through an online Qualtrics survey. Statistical analysis included descriptive statistics of frequency and crosstab distributions, factor analysis, and regression analysis. Factor analysis resulted in four dimensions including convenience, information, experience, and bargains. All motivators were found to be significantly related to both purchase intention and loyalty for this consumer group. The variable with the strongest relationship to both purchase intention and loyalty was experience. Additionally, a strong relationship was found between purchase intention and loyalty. Lastly, practical business implications are reviewed, in addition to limitations of the study.
Date: May 2014
Creator: Anderson, Kelley B.
Partner: UNT Libraries
open access

Digital Covens: An Ethnographic Examination of the Intersection of Paganism and Social Media

Description: This paper examines how does within the Pagan community uses social media, specifically Facebook groups, as a way of community building, knowledge gathering, and platform for digital ritual. The research was based on a combination of interviews and observational data gathered from various groups. To help analyze the data gathered, theoretical approaches of both mediatization and materiality are employed to understand how digital spaces are being used as a tool for those within the Pagan community within their religious tool-kit, as well as understanding how digital landscapes are being used in order to conduct ritual.
Date: August 2022
Creator: Ferguson, Carlise Pamela
Partner: UNT Libraries
open access

Structural Affordances and Framing Methods in Animal Rescue Facebook Posts

Description: The overpopulation of domestic animals has become an ongoing problem across the United States. Approximately 1.5 million animals are being euthanized in the United States every year. In fact, shelters euthanize about 23 % of the animals they take in. However, the euthanasia rate would be much greater without animal rescues, which are different than animal shelters. Animal rescues are unique from shelters because they are not government-funded, and they do not usually have a physical location. Because of these factors, animal rescues rely on volunteers to care for the animals they save and donors to fund their operations. Animal rescues heavily depend on social media to fulfill many of their needs, including fundraising and volunteer recruitment, which makes the nonprofits particularly vulnerable to failure without a social media following. This research combined a content analysis of animal rescues' Facebook posts with a survey of the rescues to determine which Facebook affordances and message frames animal rescues used online were positively related to online and offline success metrics. The content analysis focused on analyzing posts for message frames, and the survey provided information about annual success. The combination of a content analysis and a survey uncovered relationships between Facebook characteristics, online message frames, and offline success metrics.
Date: August 2022
Creator: Muns, Karan Elizabeth
Partner: UNT Libraries
open access

Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Description: This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression analysis. Results yielded two loading factors for the trustworthiness variable and supported hypotheses of trustworthiness increasing purchase intentions. It was also discovered that participation positively influences purchase intentions. It is advised that information content be monitored to avoid information overload.
Date: December 2013
Creator: Karam, Marian T.
Partner: UNT Libraries

Examination of Online Health Information Seeking Effectiveness: Case Studies of Online Health Communities in COPD Patients

Description: When people access online health information, unfortunately, they have access to both clinically accurate and inaccurate information that they may then utilize to make informed personal health decisions. This research fills a gap in the literature of online health communities as they relate to chronic obstructive pulmonary disease (COPD). The conduct of this research required a multi-phased and multi-method approach, best presented in three distinct essays. In Essays 1 and 2, data gathering within two online health communities specific to COPD allowed this study to address three research questions: (1) what are the information needs of COPD patients that result in their participation in online health communities; (2) what are the information sources offered to the participants in these online communities; and (3) is the information obtained via those communities credible. Essay 1 harvested data from a moderated website hosted by a non-profit organization for patients with COPD and Essay 2 harvested data from a non-moderated Facebook group also serving this unique group. Data Miner, a Chrome extension designed to extract data, was used to collect data, key words and themes which brought an understanding of the health information needs of participants and identified what health information sources were preferred. Using NIH guidelines, the credibility of sources exchanged were evaluated for both groups. The research presented in Essay 1 showed that COPD patients have health information needs and that a clinically monitored social health online community, that is available 24/7 to answer questions that arise at the time of need, provides much needed support. The research in Essay 2 illustrates the need for healthcare workers to be aware of unmoderated sites and promote these sites for the purpose of socialization only, and not for medical information. Building on the knowledge gained through the data analysis in Essays 1 and 2 …
This item is restricted from view until January 1, 2023.
Date: December 2020
Creator: Boyce, Leann Kendetta
Partner: UNT Libraries
open access

Uses and Gratifications of Facebook Members 35 Years and Older

Description: Online social networking sites continue to grow as a medium of consumption, acting as a changing force for interpersonal communication and media interaction. It is important to understand how and why each demographic segment is using these sites. Facebook is the most popular social networking site in the U.S., with older adults representing a substantial portion of the site’s growth. Previous studies have investigated the use of Facebook among college students and young adults; however, older age demographics are a fairly new segment to the online social networking landscape that has not yet been investigated. Through a large-scale online survey, this study represents the first empirical investigation of Facebook members age 35 and older. Findings provide a baseline of knowledge for understanding time spent, frequent activities and gratifications obtained by this audience on Facebook. Results indicate adults 35 and older allocate a substantial amount of time to the site and use it most often for communication with people in their network. While many activities on the site were found to be similar between older and younger audiences, adults 35 and older in this study reported more passive activities of surveillance rather than participation. Factor analysis yielded five gratification factors for Facebook of which three were salient against the 35 and older audience: interpersonal habitual entertainment, passing time and self-expression. Exploratory open-ended questions also revealed some additional unique possible motives to be considered in future research among this audience.
Date: August 2011
Creator: Valentine, Aimee
Partner: UNT Libraries
open access

Staying Connected: Technology Use in Grandparent-grandchild Relationships

Description: Despite the distance that often separates grandparents from their young adult grandchildren, the abundance of new technologies provides numerous means of connection for the grandparent-grandchild (GP-GC) dyad. The purpose of this study was to understand how grandparents use technology, namely text messaging and Facebook, in relationships with their young adult grandchildren. Specifically, the aim was to understand grandparents' purposes for using these technologies with their grandchildren, their motivations for using these technologies, and their perceptions of these technologies. Qualitative interviews were conducted with 23 grandparent participants and analyzed according to the procedures delineated in grounded theory analysis. Both text messaging and Facebook emerged as important tools for connection, as text messaging encourages more frequent communication and Facebook helps grandparents "fill in the gaps" about their grandchildren's lives. Furthermore, results indicated that grandparents' uses of text messaging, and to a lesser extent Facebook, are acts of accommodation to their grandchildren.
Date: December 2012
Creator: Novak, Hannah R.
Partner: UNT Libraries
open access

Fuzzy, Transparent, and Fast: Journalists and Public Relations Practitioners Characterize their Connections and Interactions in Social Media

Description: This article examines views on social media interactions between professionals through a mixed-methods study based on a survey including open-ended responses from 167 journalists and public relations practitioners.
Date: May 2014
Creator: Chimbel, Aaron; Everbach, Tracy & Lambiase, Jacqueline
Partner: UNT Frank W. and Sue Mayborn School of Journalism
open access

Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Description: Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page. However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon. Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media. Findings from this study revealed that there is no moderating effect of brand comments of the relationship between other consumer’s postings and brand trust, while positive other consumer’s postings has a significant effect on consumers’ brand trust. Also, there were no significant differences among other consumer’s postings, brand comments and purchase intention relationships. These findings add to the previous literature explains that brand should interact with consumers frequently in order to induce positive other consumer’s postings to develop brand trust. By using the consumer socialization theory to investigate Facebook marketing, this study provides insights and information on consumer attitudes and behaviors related to Facebook brand page.
Date: December 2013
Creator: Jung, Yeo Jin
Partner: UNT Libraries
open access

Social Networking, Workplace, and Entertainment Literacies: the Out-of-school Literate Lives of Newcomer Latina/o Adolescents

Description: Studies indicate that Latina/o immigrant youth engage in a wide range of sophisticated literacy practices outside of school that are often transnational, crossing various linguistic, cultural, and social spaces. Technology has further afforded immigrant youth the opportunity to develop transnational capabilities which are rare in the mainstream population, yet needed in the 21st century of global connectedness. However, Latino immigrant youth drop out of school at disproportional rates, suggesting that their literacy practices are not recognized or valued by the educational system. Using a New Literacy Studies perspective that recognizes multiple literacies that are meaningful within their sociocultural traditions, this collective case study investigated the range, form, and purpose of the out-of-school literacies of four Latina/o adolescent English Learners who are new arrivals. The qualitative methodology employed constructivist interviews, digital and actual artifacts, and observations. Findings demonstrated that the most prevalent out-of-school literacies the participants practice take place on the social networking site of Facebook, in their workplaces, and through the entertainment media sources of music and television. A cross-case analysis suggests that the literacy practices in these spaces have unique and purposeful roles for the individuals that allow them to connect to their home countries and maintain their Latina/o identities. Additionally, the participants use their out-of-school literacy practices to acquire English, support themselves, and establish a place to succeed. The five aforementioned spaces that their Facebook, workplace, and entertainment literacy practices fill are virtually absent from their in-school literacies. This study suggests literacy pedagogy and research must not continue to impose a narrow monolingual, monocultural, monoliterate, and monomodal view of Latina/o immigrant students which essentially divests them of their greatest resources. Their literacy practices demonstrate that they are transnational, transcultural, emergent bilinguals who competently engage in multimodal means of communication across multiple linguistic, cultural, social, and geographic borders. Educators …
Date: August 2012
Creator: Stewart, Mary Amanda
Partner: UNT Libraries
open access

Lessons from #McKinney: Social Media and the Interactive Construction of Police Brutality

Description: This article explores how users of three social media platforms interpreted the June 2015 incident in which a police officer attempted to apprehend an African-American girl at a pool party in McKinney, Texas.
Date: 2017
Creator: Clark, Meredith D.; Bland, Dorothy & Livingston, Jo Ann
Partner: UNT Frank W. and Sue Mayborn School of Journalism
open access

Conversational Use of Photographic Images on Facebook: Modeling Visual Thinking on Social Media

Description: Modeling the "thick description" of photographs began at the intersection of personal and institutional descriptions. Comparing institutional descriptions of particular photos that were also used in personal online conversations was the initial phase. Analyzing conversations that started with a photographic image from the collection of the Library of Congress (LC) or the collection of the Manchester Historic Association (MHA) provided insights into how cultural heritage institutions could enrich the description of photographs by using informal descriptions such as those applied by Facebook users. Taking photos of family members, friends, places, and interesting objects is something people do often in their daily lives. Some photographic images are stored, and some are shared with others in gatherings, occasions, and holidays. Face-to-face conversations about remembering some of the details of photographs and the event they record are themselves rarely recorded. Digital cameras make it easy to share personal photos in Web conversations and to duplicate old photos and share them on the Internet. The World Wide Web even makes it simple to insert images from cultural heritage institutions in order to enhance conversations. Images have been used as tokens within conversations along with the sharing of information and background knowledge about them. The recorded knowledge from conversations using photographic images on Social Media (SM) has resulted in a repository of rich descriptions of photographs that often include information of a type that does not result from standard archival practices. Closed group conversations on Facebook among members of a community of interest/practice often involve the use of photographs to start conversations, convey details, and initiate story-telling about objets, events, and people. Modeling of the conversational use of photographic images on SM developed from the exploratory analyses of the historical photographic images of the Manchester, NH group on Facebook. The model was influenced by the …
Date: May 2016
Creator: Albannai, Talal N.
Partner: UNT Libraries
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