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in subjects: "Business, Economics and Finance - Advertising"  
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[Brand recognition, identity and awareness logo pitch 2006]

Description: Single page copy of a slide from the 2006 marketing campaign covering brand recognition, identity, and awareness with the presentation draft of a new logo for LSRFA. The possible new logo shows a simplified version of a star on wheels with LSR 06 printed beneath it. The logo, according to the slide offers cheaper printing, simplicity, ties to the old logo, and broader appeal.
Date: 2006
Item Type: Refine your search to only Text
Partner: UNT Libraries Special Collections
open access

[Advertisement draft for the 2007 LSR]

Description: Advertisement draft for Lone Star Ride Fighting AIDS 2007, "Join the Lone Star Ride and Turn Miles into Millions." The draft includes a large black and white photo from the ground perspective of a cyclist smiling down at the camera while he pedals his bike overlayed with titled text box sections. Below the photo are three titles of text reading "Ride", "Crew", and "Donate" followed with a section for supporting organizations.
Date: 2007
Item Type: Refine your search to only Pamphlet
Partner: UNT Libraries Special Collections
open access

[Black and white photocopy of an edited cover page]

Description: A single black and white copy of an advertisement detailing the 2006 beneficiaries of the Lone Star Ride. On the left, a block of text on a dark rectangle is divided into three paragraphs describing the missions of the benefiting organizations of the AIDS Outreach Center, AIDS Services of Dallas (ASD), and the Resource Center of Dallas whose logos appear above the text. On the right, a vertical line of photos runs down the page with a triangular shape behind it. A handwritten edit in dark blue … more
Date: 2006
Item Type: Refine your search to only Pamphlet
Partner: UNT Libraries Special Collections
open access

[Saddle up: 2007 LSR advertisement flyer]

Description: Folded pamphlet advertising for participation in the 2007 Lone Star Ride benefitting the AIDS Outreach Center, Resource Center of Dallas, and ASD. The cover of the material shows a cowboy boot on the pedal of a bicycle followed by various color photos of past events, cyclists, and crew members paired with text detailing the day's events and sponsors.
Date: February 1, 2007
Item Type: Refine your search to only Pamphlet
Location: 32.812205 -96.810985
Partner: UNT Libraries Special Collections
open access

[Registration brochure for the 2005 LSR never folded]

Description: Never folded brochure for the 2005 Lone Star Ride with the front-side title of "WHEN WAS THE LAST TIME YOU…", with the dates and length of the ride in a red box at the bottom of the front side. The brochure includes photographs, a history of the event, detailed descriptions of benefiting organizations, registrations requirements, impact statistics, and a partial list of sponsors and partnering organizations.
Date: 2005
Item Type: Refine your search to only Pamphlet
Partner: UNT Libraries Special Collections
open access

Marketing and Public Relations Marketing Campaign

Description: Black and white printed copies of six slides from the Marketing and Public relations 2006 marketing campaign PowerPoint. The presentation, given by Tyler, Sweatman, Brian Radowick, and Laura Kerr, covers brand recognition, rider retention, media coverage, the whitebike camping, and the next steps for the committee.
Date: 2006
Item Type: Refine your search to only Report
Partner: UNT Libraries Special Collections
open access

[Saddle up for the 2007 LSR advertisement card]

Description: Card advertisement for 2007 Lone Star Ride taking place the weekend of September 29 and 30th. The ride benefits the AIDS Outreach Center, Resource Center of Dallas, and ASD. The cover of the material shows a red and blue cowboy boot on the pedal of a bicycle followed by text detailing riding, crew, and sponsors. The bottom of the flyer has a red band with the logos of sponsoring organizations printed in white.
Date: February 1, 2007
Item Type: Refine your search to only Pamphlet
Partner: UNT Libraries Special Collections
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