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International advertising: a content analysis of cross-cultural differences

Description: This study addresses the question of cross-country standardization of advertising by identifying existing cross-national differences in magazine advertisements. A content analysis of 1,983 advertisements in business, women's and general interest magazines was performed. The sample included 1989 and 1990 magazine issues from the United States, United Kingdom, France, India and South Korea.
Date: May 1991
Creator: Cutler, Bob D. (Bob Dean)
Partner: UNT Libraries
open access

An Analysis of the Advertising Art in Eight Retail Stores of Fort Worth Texas

Description: It is the purpose of this thesis to acquaint the reader with the various systems, materials, and people who produce the art , in order to evaluate it and to pass on the results of its research to others who may find it useful in acquainting themselves with the advertising field.
Date: June 1951
Creator: Bradford, Johnny Paul
Partner: UNT Libraries
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