Description: For several years the author has viewed with interest the various kinds of outdoor signs. College courses in advertising art and advertising procedure, as well as practical experience in the advertising field, have increased his interest in this fascinating business and prodded him on to further investigation. With the desire to extend his knowledge of outdoor advertising and to pass on the body of his research to others who find it useful, the author has undertaken this study.
Creator: Dyer, Rex
Partner: UNT Libraries