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A Descriptive Study of Offended Responses to Nudity in Print Advertising Targeted to Women

Description: A discussion of offensiveness in advertising is the initial focus of this research. A review of the offensiveness, irritation, nudity, and sexual suggestiveness in advertising literature suggested that females report somewhat high arousal scores when viewing nudity but that the arousal may not necessarily be positive. The measure of contributing variables to offendedness responses was proposed using various degrees of nudity in existing advertising as the primary stimuli.
Date: August 1992
Creator: Dishman, Paul Lake, III
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Comparative Advertising as Corporate Strategy: An Investigation of Key United States Industries

Description: This study is designed to examine comparative advertising as a viable advertising strategy in today's competitive business environment. Frequency and use of comparisons by the selected key industries and advertising agencies are investigated. Analysis is conducted to determine similarities and differences between firms who elect or avoid comparative advertising. Based on an analysis of the findings, certain conclusions are presented. The industry leader is not likely to use comparative advertis… more
Date: August 1978
Creator: Swayne, Linda E.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

Description: Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all R… more
Date: August 2001
Creator: LaCaze, Tray
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Evaluation of Outdoor Advertising Art from 1920 to 1950

Description: For several years the author has viewed with interest the various kinds of outdoor signs. College courses in advertising art and advertising procedure, as well as practical experience in the advertising field, have increased his interest in this fascinating business and prodded him on to further investigation. With the desire to extend his knowledge of outdoor advertising and to pass on the body of his research to others who find it useful, the author has undertaken this study.
Date: 1951
Creator: Dyer, Rex
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Federal Advertising Law: An Overview

Description: This report provides a brief overview of federal law with respect to six selected advertising issues: alcohol advertising, tobacco advertising, the federal trade commission act, advertising by mail, advertising by telephone, and commercial e-mail.
Date: April 10, 2008
Creator: Cohen, Henry
Item Type: Refine your search to only Report
Partner: UNT Libraries Government Documents Department
open access

Federal Advertising Law: An Overview

Description: This report provides a brief overview of federal law with respect to six selected advertising issues: alcohol advertising, tobacco advertising, the federal trade commission act, advertising by mail, advertising by telephone, and commercial e-mail.
Date: December 5, 2007
Creator: Cohen, Henry
Item Type: Refine your search to only Report
Partner: UNT Libraries Government Documents Department
open access

Federal Advertising Law: An Overview

Description: This report provides a brief overview of federal law with respect to six selected advertising issues: alcohol advertising, tobacco advertising, the federal trade commission act, advertising by mail, advertising by telephone, and commercial e-mail.
Date: October 5, 2005
Creator: Cohen, Henry
Item Type: Refine your search to only Report
Partner: UNT Libraries Government Documents Department
open access

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Item Type: Refine your search to only Article
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy… more
Date: August 1940
Creator: Evans, Ralph L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

International advertising: a content analysis of cross-cultural differences

Description: This study addresses the question of cross-country standardization of advertising by identifying existing cross-national differences in magazine advertisements. A content analysis of 1,983 advertisements in business, women's and general interest magazines was performed. The sample included 1989 and 1990 magazine issues from the United States, United Kingdom, France, India and South Korea.
Date: May 1991
Creator: Cutler, Bob D. (Bob Dean)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Privacy Law and Online Advertising: Legal Analysis of Data Gathering By Online Advertisers Such As Double Click and NebuAd

Description: This report discusses a number of privacy concerns raised by "behavioral" or "e-havioral" advertising, which enables online advertisements to be targeted directly at individual users based on their web surfing activity.
Date: October 2, 2008
Creator: Ruane, Kathleen Ann
Item Type: Refine your search to only Report
Partner: UNT Libraries Government Documents Department
open access

The Effects of Content and Layout Variation in Newspaper Advertising for Legal Services

Description: The focus of this investigation is on the effects that content and layout forms of newspaper advertising have on consumer attitudes toward the legal profession. A second major purpose of the study was to determine the differences which exist between certain socio-demographic categories with respect to attitude towards the advertised lawyer and the legal advertisements. Thirteen variations of a legal advertisement for the newspaper medium were developed and shown to consumers and then tested by … more
Date: August 1984
Creator: Webster, Cynthia
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Development of Commercial Advertising in Saudi Television from 1986-1988

Description: The story of Saudi television began in 1962 when King Faisal, who was then the crown prince, pointed out that the government intended to utilize the medium of television as a tool for information, guidance, culture, and recreation (Saudi Arabia, Ministry of Information, 1985). From July 17, 1965, when the first transmission signal went out simultaneously from stations in Riyadh and Jeddah until the transfer to the new Riyadh Television Complex in 1982. Saudi television has gone through many pha… more
Date: August 1989
Creator: AlFardi, Abdullah A. A.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Description: The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect consumer attitudes. One particular tactic available to retailers is the use of a spokesperson in the advertisement. Salespersons are used in numerous advertisements and can provide key benefits to an ad… more
Date: December 2001
Creator: Allen, Charlotte
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Teenage Girls' Attitudes Toward Fashion Advertising

Description: The purpose of the study was to investigate teenage girls' attitudes toward fashion advertising and media. The study also sought to determine the influence of class enrollment and employment on attitudes toward fashion advertising. The data were collected by questionnaires administered to 121 high school girls enrolled in child development and fashion design major study classes. Descriptive statistics were computed along with a t-test for the difference between means for independent samples. Te… more
Date: August 1982
Creator: Ruiz, Joyce
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area

Description: This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural inf… more
Date: May 1979
Creator: Fukawa, Kazuhisa
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Transgender Representation in Mainstream Advertising

Description: This study focuses on the transgender community's presence and portrayal in advertisements that reach a broad, mainstream audience base. Through a mixed-methods use of focus groups and qualitative content analysis, the content, context, and framings of ads between the years 2015 and 2018 are explored to illustrate current portrayals of the trans community and how the industry is approaching this subcultural group. Its findings contribute to advertising research by exploring curre… more
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Date: May 2019
Creator: Maxwell, Bailey
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Symbolic visuals in advertising: The role of relevance.

Description: Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding to what extent a symbolic visual in an advertisement is relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a theoretical measure o… more
Date: August 2008
Creator: Holmes, Gary R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Content Analysis of the Depiction of Women in Television Presidential Advertising from 1952 to 1976

Description: From the television advertisements made by presidential candidates from 1952 to 1976, this study analyzed the 131 advertisements that contained women. The analysis used the following descriptors: Number of Women's Roles, Age, Occupation, Marital Status, Locale, Concerns, and Status Relative to the Candidate. The results indicate that women are most likely to be shown as physically present although not speaking, in the 18 to 30 age group, belonging to a non-business atmosphere yet outside the ho… more
Date: December 1991
Creator: Payne, Beth A. (Beth Ann)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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