101 Matching Results

Search Results

A History of DALLAS Magazine and Its Changing Roles in the Dallas Chamber

Description: This study explains the development of DALLAS magazine from its beginnings and changes in sixty-three years in content and format, departments, staff, and editorial policy. The study shows how DALLAS developed, reflecting the history of the City of Dallas' economic and business growth, and the Chamber of Commerce viewpoints since 1922. Concluding, the study reveals that the magazine projected the Dallas Chamber's viewpoints, that the magazine reported only positive images of the City of Dallas and its economy, that the magazine chronicled the changes in journalistic writing and graphic arts technology, that the magazine's audience remained the business leaders of the community, and that staff members progressively became better qualified for their positions.
Date: August 1986
Creator: Mahony, Linda MacDonald
Partner: UNT Libraries

Philosophy and Practice of Personal Journalism with Moral Concern in the Twentieth Century

Description: This study seeks to show that a tradition exists of personal journalists who, more than supporting a partisan position, have moral concern and desire reconciliation. Between the First World War and the Hutchins Commission report of 1947, Walter Lippmann and other media critics theorized that journalistic objectivity is impossible, but recognized journalists' responsibility to interpret events to their publics. In the 1930s these new theories coincided with historical events to encourage journalists' personal involvement with their subjects. The work of the best personal journalists, for example, George Orwell and James Agee, resulted from moral concern. This tradition is furthered today in the journalism of Bill Moyers.
Date: December 1989
Creator: Surratt, Marshall N. (Marshall Nash)
Partner: UNT Libraries

A Critical Evaluation of the Image Texas Baptists Have of Their Eight Colleges and Universities

Description: The problem undertaken in this study was an attempt to discover the image Texas Baptists have of their eight colleges and universities, and to recommend steps to ensure a positive image. The two methods used to determine the image was a questionnaire distributed through a weekly newsmagazine, the Baptist Standard, and telephone interviews. From the study it was concluded that Texas Baptists have a positive image of their eight colleges and universities and rely on the Baptist Standard for their information. The major strength of the eight colleges and universities is the spiritual emphasis, and the major weakness is the high cost of attending a private college or university.
Date: August 1985
Creator: Armstrong, Jerilynn W. (Jerilynn Wood)
Partner: UNT Libraries

A Descriptive Analysis of Causal Attribution in News Reports of the 1992 Los Angeles Riots in Three National Newspapers

Description: A content analysis was conducted to determine the amount and type of causal explanation included in coverage of the 1992 Los Angeles riots in The New York Times, the Los Angeles Times and The Christian Science Monitor. The data were analyzed to determine whether causal explanations were primarily societal or individual/situational. The primary purpose was to examine whether the press has altered its reporting techniques since the Kerner Commission report criticized the narrow, descriptive-based reporting of the 1960s riots. Study results indicate riot coverage was predominantly descriptive and similar in content to that detailed by the Kerner Commission. The most frequently cited cause was the triggering event, the Rodney King acquittal verdict.
Date: August 1993
Creator: Franks, J. Elizabeth
Partner: UNT Libraries

A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities

Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," as indicated by their utilization of the twenty-two suggested external standards and twenty suggested internal standards. The conclusions drawn from this study are that retirement facility administrators, in general, are not fully aware of the internal and external public relations strategies that could benefit them within the community and with residents.
Date: August 1985
Creator: Martin, William Todd
Partner: UNT Libraries

A Comparison of Variance in Coverage of President Reagan by "Newsweek", "Time" and "U.S. News & World Report" During Two Time Periods

Description: Data obtained through content analysis of articles about or concerning President Reagan in Newsweek, Time and U.S. News & World Report during two time periods indicated that no relationship existed between time and variance of news coverage given to Reagan. Three content analysis measures were used: comparison of favorable and unfavorable statements, amount of coverage and number of quoted words. The study is composed of four chapters: Chapter I introduces the study, Chapter II presents the data, Chapter III evaluates the data and Chapter IV summarizes and makes recommendations.
Date: December 1989
Creator: Knight, Kathryn M. (Kathryn McKenzie)
Partner: UNT Libraries

A Comparative Content Analysis of the Editorial Positions of the Christian Century and Christianity Today on Selected Social and Moral Issues

Description: This study compared the editorial positions of two magazines, The Christian Century and Christianity Today, on seven social and moral issues, then compared each magazine's positions with the opinions of their intended audiences. A directional content analysis was conducted that determined the editorial positions. On all four issues for which comparison was possible, the magazines demonstrated a marked difference in direction. These positions were compared with the published opinions of those social groups identified as representative of each magazine's intended audience. There was marked disagreement between each magazine and its intended audience on three of the five issues for which comparison was possible.
Date: December 1985
Creator: Warner, Gregory Dann
Partner: UNT Libraries

An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area

Description: This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. The business is one of personalities and experience, as much as product promoted. Large conglomerates are fast changing it.
Date: May 1986
Creator: Fogel, Betty Cruikshank
Partner: UNT Libraries

A Comparative Content Analysis of ITAR-TASS's and the United Press International's Coverage of the Russian Referendum in April 1993

Description: A comparative content analysis was conducted to determine whether the Russian (ITAR-TASS) and the American (UPI) wire service coverage of President Boris Yeltsin in the April 25, 1993, referendum was balanced and unbiased. Also, the amount of space dedicated to this topic was measured. Study results indicate that ITAR-TASS was more critical of Yeltsin prior to the referendum than UPI, and that there was no statistically important difference between the two wire services in their post referendum coverage. UPI articles were almost 30% longer than the ITAR-TASS articles. Each UPI article was on an average more than 220 words longer than were the ITAR-TASS articles.
Date: May 1994
Creator: Glad, Lotte Marie
Partner: UNT Libraries

A Content Analysis of Mozambican Newspapers' Coverage of the 2004 Presidential Election

Description: This study focuses on the amount of coverage given by four major tabloid newspapers-Demos, Zambeze, Savana and Domingo-to the candidates of the major political parties Renamo and Frelimo, during the 2004 presidential race. The number of stories of both parties in those newspapers were counted and calculated by chi-square to determine how much one party was covered than the other identifying signs of balance or bias. The research showed that there was a significant result of 42 percent of likelihood that stories in the four newspapers would either be about Frelimo or Renamo. However, the study also revealed that Frelimo was the party covered most often by Demos, Zambeze and Savana while Renamo was covered most often by Domingo.
Date: August 2005
Creator: Namburete, Eliana Munguambe
Partner: UNT Libraries

Representations of Women in The Dallas Morning News During the Feminist Movement

Description: Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story sources, nearly 3 to 1 in front-page bylines, more than 2 to 1 in photographs, and more than 2 to 1 as main characters. Women still lag behind men, despite feminists' efforts to improve coverage.
Date: August 1992
Creator: Lambiase, Jacqueline
Partner: UNT Libraries

An Evaluation of the Contributions of the "Wichita Falls Times" in the Development and Progress of Wichita Falls, Texas, from 1907 to 1976

Description: The purpose of this study was (1) to trace the contributions of the newspaper to the civic improvement and economic growth of Wichita Falls; (2) to trace the contributions of the publishers; and (3) to trace the development of the Wichita Falls Times from 1907, when it began as a daily, to 1976, when it sold to Harte-Hanks Communications Inc.
Date: May 1979
Creator: Zajac, Patricia
Partner: UNT Libraries

Dallas Morning News Editorial Cartoonists: Influences of John Knott on Jack "Herc" Ficklen and William McClanahan

Description: This problem's investigation deals with gauging the artistic influence, if any, pioneer editorial cartoonist John Knott had on his successors, Ficklen and McClanahan. Information was gathered through interviews and the pages of the Dallas Morning News. Organization is as follows: introduction, biography and art of Knott, biography and art of Ficklen, biography and art of McClanahan, summary and conclusion. The study found minimal artistic influence by Knott on the cartoons of Ficklen and McClanahan. Compared to Knott, Ficklen and McClanahan had different art backgrounds, cartoon styles, personal and political beliefs. Knott's successors admired different artists, drew during a different editorial page emphasis and had more freedom in cartoon selection than Knott did. Neither Ficklen nor McClanahan listed Knott as an artistic influence.
Date: August 1978
Creator: Darden, Robert F.
Partner: UNT Libraries

A Descriptive Study of the Public Relations Practices at Hardin- Simmons University

Description: This study examined the public relations practices-- the concept, structure, functions, goals and objectives, procedures, and standards of performance--at Hardin-Simmons University in Abilene, Texas. The study concluded that the public relations practices provide an effective, well-organized, well-planned and well-executed program based on formal goals and objectives, definite philosophy and purpose, and criteria for measurement of effectiveness. Although the program has a good sense of direction, it lacks focus, largely because of the mingling of public relations and fund-raising responsibilities in some staff positions and a lack of separate standards of performance for each staff member. Recommendations to strengthen the program include separate and distinct public relations and fund-raising responsibilities in each staff position and standards of performance for each staff member.
Date: August 1984
Creator: Schmucker, Susan Parker
Partner: UNT Libraries

A Survey of Selected Chinese Students in the United States to Determine How They Receive Hometown News

Description: The problem of this study was to determine how Chinese students obtain news from home. The study was conducted in Dallas, Fort Worth, and Denton, with 182 respondents from six universities. The study determined that Chinese students obtained Chinese news from Chinese newspapers circulating in the United States. The longer Chinese students remained in the United States, the fewer letters they received from home and the fewer newspapers and clippings their family and friends sent them. The conclusion of the study was that Chinese students read Chinese newspapers because they wish to maintain ties with their hometown and culture. Students stated that Hong Kong local news was their primary item in reading Chinese newspapers.
Date: August 1981
Creator: Yang, Joe T. (Joe Tsi)
Partner: UNT Libraries

An Analysis of Magazine News and Editorial Coverage of the 1973 Chilean Military Coup

Description: The study focused on the positive or negative direction shown in 57 articles from ten English-language magazines covering the 1973 military coup in Chile, September 1 to December 31, 1973, inclusive. Magazines chosen were from the fields of news, religion, opinion, and business. Direction was determined by comparing individual thought units within articles against a category table comprising mutually exclusive pairs of thought units. Directional value of each article was determined by positive and negative ratios. Results showed a wide variation in scores, with news magazines adhering most closely to the objective ideal. Recommendations for further study included long-term study of single magazines or classes of magazines for direction, and an expanded mathematical analysis.
Date: August 1976
Creator: Hunnicutt, Robert W.
Partner: UNT Libraries

A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Description: Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more often, and that more emphasis be placed in the curriculum on specific areas of public relations, the social sciences, and the news-editing side of communications studies.
Date: May 1980
Creator: Ramsey, Patricia Kingsley
Partner: UNT Libraries

The Editorial Reaction of Texas Daily Newspapers to Franklin Delano Roosevelt and the New Deal, 1932-1938

Description: The objective of this study is to identify newspapers who supported or opposed portions of the New Deal from 1932 to 1938. Nine newspapers from various geographic areas were consulted. Chapter II discusses the 1932 campaign, in which all newspapers supported Roosevelt. Chapter III discusses the First New Deal, in which widespread support was evidenced. Chapter IV discusses the Second New Deal, in which criticism appeared. Chapter V discusses the 1936 campaign, in which only one newspaper opposed Roosevelt. Chapter VI discusses three post-1936 issues. The study determined that Texas newspapers became more critical during the 1930s. The central hypothesis, that urban newspapers were more critical of urban measures and rural newspapers of rural measures, was rejected.
Date: May 1977
Creator: Sellers, Steven A.
Partner: UNT Libraries

Newspaper Editor Attitudes Toward Matters Involving Privacy

Description: The primary purpose of this study is to determine whether there has been a change in attitude of newspaper editors toward privacy matters. The study examines a 1976 survey of editors on some specific situations involving privacy and compares that survey with one done for this paper in the spring of 1983. The study also seeks to determine whether such factors as circulation size, type of readership and political philosophy have any influence on privacy decisions made by editors. The study shows that there has been a change in attitudes. A chi square test showed that the comparison of the two surveys was significant at .01. Figures gathered to determine influences on privacy decisions were scattered among many categories and too small to be statistically significant.
Date: August 1983
Creator: LaRocque, Paul R.
Partner: UNT Libraries

A Comparison of United States Network Television News Coverage of Sub-Sahara Africa Before and After the 1975-76 Angola Conflict

Description: The proposition that American network television news coverage of sub-Sahara Africa increased substantially after the 1975-76 Angola conflict is examined in this study of the responsiveness of television to changing news values at the international level. News coverage for two thirty-month periods before and after the Angola conflict is compared using data derived from the Television News Index and Abstracts. The study finds that network news coverage of sub-Sahara Africa increased from 0.36 per cent of total news time before the Angola conflict to 4.46 per cent after, indicating that network news coverage is a reflection of the intensity of United States government activity at the international level.
Date: May 1981
Creator: Ilegbodu, Fred O.
Partner: UNT Libraries

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs.
Date: May 1981
Creator: Milacek, Barbara J.
Partner: UNT Libraries

The Interscholastic League Press Conference: A History, 1924-1980

Description: This study describes the development of the Interscholastic League Press Conference, its goals, intents, and membership growth from its inception through 1980. The current director and all available past directors of the organization were interviewed and the organization's records researched for insight into the history of the organization. This study concludes that the organization and its directors have influenced the development of high school journalism in the state of Texas through convention sessions, critiques, and judging of newspapers and yearbooks. The organization's founder, DeWitt Reddick, exerted a lifelong influence through his personal involvement and his influencce in the selection of six of his seven successors.
Date: August 1981
Creator: Komandosky, Susan White
Partner: UNT Libraries

Analysis and Evaluation of the Role of Public Relations in Leasing Dallas Petroleum Center

Description: The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for office leasing in general. The effectiveness of the program was tested by questionnaires and interviews. The public relations program proved to be an effective tool in leasing office space; and a similar program was recommended for other buildings.
Date: May 1977
Creator: Ainsworth, Doris Stewart
Partner: UNT Libraries

A Case Study of the Public Relations Programs of the Six Southern Baptist Seminaries

Description: The study examined the similarities and differences in the public relations programs of the six Southern Baptist Convention-owned seminaries. Using data collected from surveys and interviews, the study found the general perception of public relations at each seminary good, although some constituencies did not understand the public relations program's purpose. Cooperation among the six seminaries was limited, and most respondents said individual needs kept the seminaries from working more cooperatively. The diversity of primary job responsibilities makes cooperation limited since all programs do not share the same assignments. Limited historical documentation is available on the growth of the public relations programs. The study includes four chapters: a general introduction; an historical overview; analysis of data; and conclusions and recommendation for further study.
Date: December 1984
Creator: Poole, Philip
Partner: UNT Libraries