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Media and Corporate Social Responsibility: How Leading Business Magazines Frame a Controversial Concept

Description: Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value. This study examines the framing of CSR in stories published by leading business magazines between 2008 and 2012. By examining the presentation of CSR concepts, the resulting analysis can provide important conclusions for corporations, public relations practitioners, mass media, and consumers. This study resulted in a hierarchical pyramid of frames that organizes the framing of CSR in business magazines into three layers: category, motivation, and classification as either responsible behavior or irresponsible behavior. These results lead to recommendations for future CSR research, including the need for quantitative evidence of a connection or disconnection between CSR and profitability.
Date: August 2013
Creator: Riddell, Brad
Partner: UNT Libraries

Amarillo Globe-News: How Did Gene Howe and the Globe-News Help Guide Amarillo, Texas through the Dust Bowl and Great Depression?

Description: For many years newspapers were locally owned by editors and publishers. However, today many are run by corporations from out of state. As a result, many communities have lost the personal relationship between the family owned publication and the community. Gene Howe, who served as editor, publisher and columnist of the Amarillo Globe-News from 1926 until his death in 1952, believed the community was where the focus should be and the newspaper should do all that it can to help their readers. Despite the fact that Howe was not born in Amarillo, Texas, his passion and love for the city and its inhabitants compensated for it. During the Dust Bowl and Great Depression Howe and the Globe-News helped Amarillo survive the dust and economic storms that blew through the Texas Panhandle, an area that has not been written as much as other parts of Texas. Through his “Tactless Texan” column, which served as a pulpit to the community, to the various contests and promotions the newspaper sprang up, including the creation of Mother in Law Day, Gene Howe gave the newspaper another dimension little has been studied about, the role of the editor and publisher in guiding a community through a dramatic era. Understanding Howe’s ethos can allow others to examine the roles editors and newspapers play in communities throughout the country.
Date: May 2015
Creator: Hasman, Gregory R. C.
Partner: UNT Libraries

Act Like a Punk, Sing Like a Feminist: A Longitudinal Content Analysis of Feminist Themes in Punk Rock Song Lyrics, 1970-2009

Description: Punk rock music has long been labeled sexist as copious media-generated accounts and reports of the genre concentrate on male artists, hyper-masculine performances, and lyrics considered to be aggressive, sexist, and misogynist. However, scholars have rarely examined punk rock music longitudinally, focusing heavily on 1980s and 1990s manifestations of the genre. Furthermore, few systematic content analyses of feminist themes in punk rock song lyrics have been conducted. The present research is a longitudinal content analysis of lyrics of 600 punk rock songs released for four decades between 1970 and 2009 to examine the prevalence of and longitudinal shifts in antiestablishment themes, the prevalence of and longitudinal shifts in sexist themes relative to feminist themes, the prevalence of and longitudinal shifts in specific feminist branches, and what factors are related to feminism. Using top-rated albums retrieved from Sputnik Music’s “Best Punk Albums” charts, systematic random sampling was applied to select 50 songs for each combination of three gender types and four decades. Sexism and feminism were then operationalized to construct a coding sheet to examine relevant dimensions. While the present study found no significant patterns of longitudinal increase or decrease in feminist or sexist themes, it revealed that feminist themes were consistently high across four decades and, furthermore, indicated a phenomenon of post-modern hybridity.
Date: May 2015
Creator: Levine, Lauren E.
Partner: UNT Libraries