Marketing in Non-Profit Higher Education
Description:
The problem of this study was to determine the status of marketing activities among four-year, publicly-controlled institutions of higher education in the United States. A survey was conducted of all 549 four-year, publicly controlled institutions listed in the 1980 Education Directory. Questionnaires were mailed to those administrators whose titles implied public relations responsibilities. This group of respondents was presumed to comprise the individuals who were most likely to be knowledgea…
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Date:
May 1982
Creator:
Firoz, Mohammad Nadeem
Partner:
UNT Libraries