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Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas

Description: The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.
Date: August 1984
Creator: Ingram, Tom L.
Partner: UNT Libraries
open access

An Empirical Investigation of the Effects of Individual Differences and Data Models on the Ease-of-Use of Database Query Facilties by Casual Users

Description: The problem motivating this study is that database query facilities are not effectively meeting the needs of casual users. A solution to this problem is especially important due to the increasing number of potential casual users. There is considerable controversy revolving around the question of which elements and/or which combination of elements within the casual users' environment are necessary to provide an effective man/machine interface. The purpose of the study is to extend the basic know… more
Date: August 1984
Creator: Ray, Howard N. (Howard Newton)
Partner: UNT Libraries
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