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open access

A Burkeian Analysis of the Rhetoric of Rebirth in Selected Television Commercials

Description: The purpose of this study was to analyze the content of selected television commercials according to Kenneth Burke's theory of the rhetoric of rebirth. A supplementary Burkeian method called cluster analysis was also used. The analysis revealed, that the rhetoric of rebirth was incorporated in the commercials to stimulate guilt in the television audience. The products offered in the commercials supposedly purged this guilt, transforming the person to a new way of life. The analysis revealed mea… more
Date: May 1978
Creator: Thetford, Tony R.
Partner: UNT Libraries
open access

The Contemporary Native American: a Group Interpretation Script Based upon Vine Deloria, Jr., "God is Red", N. Scott Momaday, "The Way to Rainy Mountain", and Hyemeyosts Storm, "Seven Arrows"

Description: The purpose of this project was to prepare a group interpretation script which is derived from the books cited in the title. An effort was made to prepare a unified script reflecting contemporary American Indian concepts of mysticism, philosophy, ecology, psychology, and education by selecting appropriate portions from the three books. The thesis includes a production concept, production procedures, the rationale for selection of excerpts, and the finished script, It is designed to employ seven… more
Date: May 1978
Creator: Hudson, Jo Gayle
Partner: UNT Libraries
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