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An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs

Description: This study is designed as an exploratory empirical attempt to audit the effectiveness with which retail buyers select fashion wearing apparel that meets needs and wants of their constituent target markets. This study presents the retail buyer of fashion wearing apparel as the "gatekeeper" who controls the flow of apparel products through various "checkpoints" as these products move from producer to consumer, thus controlling product availability. This study has a three-fold purpose. The first i… more
Date: August 1981
Creator: Taylor, Ruth Arleen Lesher
Partner: UNT Libraries
open access

Analysis of Trends in Middle Management Training and Development Between 1963 and 1979

Description: The purpose of this study was to analyze the trends that have developed in middle management training and development since 1963. Both primary and secondary research data were used. The base data utilized were from a 1963 study by M. Gene Newport. Primary data were acquired from a questionnaire mailing to 251 members of the American Society for Training and Development (ASTD). Additional primary data were gained from personal and telephone interviews with various training and development person… more
Date: August 1980
Creator: Middlebrook, Billy J.
Partner: UNT Libraries
open access

Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas

Description: The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.
Date: August 1984
Creator: Ingram, Tom L.
Partner: UNT Libraries
open access

An Empirical Investigation of the Effects of Individual Differences and Data Models on the Ease-of-Use of Database Query Facilties by Casual Users

Description: The problem motivating this study is that database query facilities are not effectively meeting the needs of casual users. A solution to this problem is especially important due to the increasing number of potential casual users. There is considerable controversy revolving around the question of which elements and/or which combination of elements within the casual users' environment are necessary to provide an effective man/machine interface. The purpose of the study is to extend the basic know… more
Date: August 1984
Creator: Ray, Howard N. (Howard Newton)
Partner: UNT Libraries
open access

An Analysis of the Success and Failure Factors of Accounting Graduates from Predominantly Black Colleges and Universities Who are Employed by Big Eight Accounting Firms

Description: The major thrust of this study is to identify factors that contribute to turnover of black accountants in public accounting and to identify the factors that lead to the success or failure of black accountants. This research was limited to the eight largest national public accounting firms in the United States (the Big Eight). Open-ended questions about the reasons for (1) turnover of black accountants in public accounting firms, (2) success of black accountants in public accounting firms, and (… more
Date: August 1983
Creator: Marshall, Clifford L. (Clifford Leon)
Partner: UNT Libraries
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