“Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations
Description:
This article analyzes the perception of European destinations through the eyes of Indian Bollywood film viewers to determine how perception is influenced by what is viewed in films. Results indicate differences in destination preference among Bollywood viewers and worldwide tourist trends. Findings indicate that prominently featuring a landscape within Bollywood films can significantly impact Indians’ perception on the destinations’ image.
Date:
June 2014
Creator:
Josiam, Bharath M.; Spears, Daniel L.; Dutta, Kirti; Pookulangara, Sanjukta & Kinley, Tammy
Item Type:
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Partner:
UNT College of Merchandising, Hospitality and Tourism