Children's Inferences Based on Brand Personality
Description:
This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicate…
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Date:
December 1993
Creator:
Overstreet, Kay L.
Partner:
UNT Libraries