Development and Testing of a Resource-Based Theory of International Entry Mode Choice
Description:
A firm can deploy a variety of arrangements (entry modes) like wholly owned subsidiaries, joint ventures, contracts, and export modes to implement its product market strategies in foreign countries. Each of these arrangements entails decisions about the location of production facilities and/or marketing operations, and the type of ownership of these operations. The choice of an entry mode is of strategic importance to a firm because it can involve investment of substantial amount of resources a…
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Date:
August 1995
Creator:
Sharma, Varinder M. (Varinder Mohan)
Partner:
UNT Libraries