An Historical Analysis of the Macquarie Broadcasting Service Pty. Ltd., Sydney, Australia, 1938-1958
Description:
Australia's dual system of broadcasting has provided national and commercial radio services to Australians in both urban and remote areas. Networks were formed to serve these areas, but advertising agencies tended to dominate smaller commercial networks on behalf of their clients. Most of these failed. The Macquarie Broadcasting Service Pty. Ltd. (MBS) network began in 1938 and offered network programming and sales representation to stations affiliating with them. Its subsidiary, Artransa Pty. …
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Date:
May 1981
Creator:
Aipperspach, Ruth G.
Partner:
UNT Libraries