Eatertainment: Utilitarian and hedonic motivations for patronizing fun experience restaurants
Description:
This paper from the 5th Asia Euro Conference 2014 conference proceedings explores the hedonic and utilitarian motives for patrons dining in fun experience restaurants.
Date:
September 2, 2014
Creator:
Josiam, Bharath M. & Henry, Wendy
Partner:
UNT College of Merchandising, Hospitality and Tourism