UNT College of Merchandising, Hospitality and Tourism - 3 Matching Results

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Eatertainment: Utilitarian and hedonic motivations for patronizing fun experience restaurants

This paper from the 5th Asia Euro Conference 2014 conference proceedings explores the hedonic and utilitarian motives for patrons dining in fun experience restaurants.

Date: September 2, 2014

Creator: Josiam, Bharath M. & Henry, Wendy

Item Type: Paper

open access

Shifting paradigms for fashion: from total to global to smart consumer experience

This review discusses how consumers, the retail industry, and business strategies contribute to the fashion paradigm shift from Total to Global (TCE) to Smart Consumer Experience (SCE) concepts,

Date: October 24, 2014

Creator: Kim, Haejung; Ahn, Soo-Kyoung & Forney, Judith C.

Item Type: Review

open access

“Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations

This article analyzes the perception of European destinations through the eyes of Indian Bollywood film viewers to determine how perception is influenced by what is viewed in films. Results indicate differences in destination preference among Bollywood viewers and worldwide tourist trends. Findings indicate that prominently featuring a landscape within Bollywood films can significantly impact Indians’ perception on the destinations’ image.

Date: June 2014

Creator: Josiam, Bharath M.; Spears, Daniel L.; Dutta, Kirti; Pookulangara, Sanjukta & Kinley, Tammy

Item Type: Article

UNT College of Merchandising, Hospitality and Tourism - 3 Matching Results

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Eatertainment: Utilitarian and hedonic motivations for patronizing fun experience restaurants

Shifting paradigms for fashion: from total to global to smart consumer experience

“Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations