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Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang

Integrative Learning Approach

Description: This poster reports on using an integrative learning approach that incorporates various pedagogical styles such as problem-based learning, experiential learning, social learning theory, and cooperative learning to help students learn.
Date: April 12, 2013
Creator: Pookulangara, Sanjukta