Description: Interview with cosmetics entrepreneur Mary Kay Ash. The interview includes Ash's personal experiences about her early sales career and its impact upon her future business philosophy, methods, and the success of Mary Kay Cosmetics. Ash talks about planning prior to launching the company, problems and solutions in the beginning, early legal problems with competitors, her concern for women's opportunities, development and growth of sales, the role of her children in the company, methods of recruiting, training, and attitude building, marketing and sales techniques, incentive plans, sales territories, pricing, the party plan, employee promotion, her views on successful managerial traits and on the motivational differences between men and women, applying the Golden Rule toward employees and customers, her attitudes and philosophy toward employee relations, using her intuition in decision making, and reasons for the growth of Mary Kay Cosmetics.
Date: November 1974
Creator: Caruth, Donald L. & Ash, Mary Kay
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