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Advance Fashion News, August 1949
Advance Fashion News pamphlet with illustrations of various women's and children's designs illustrated in black, white, and blue tones.
Coat Dress
Coat dress of navy silk faille with padded hips. Notched collar; single button closure. Long sleeves with vertical pleat across back shoulder to each sleeve hem. Lower mid-length skirt. Two crescent shaped pieces of fabric at hips with faux pocket detail gives the appearance of a separate jacket. Designer's label on inner right waist side seam: "Christian Dior/ New York/ Original" Tag above designer's label: "Fall 1949" Retailer's label on back of neck: "Neiman-Marcus/ Dallas" Belt of matching navy leather. Stamped on back of belt: "10 Christian Dior / New York"
Cocktail Dress
A) Cocktail dress of blue silk satin. Sleeveless with spaghetti straps of same. Set-in waist which scallops at bottom hem and attaches to panels of full skirt. Tea length. Left side zipper with hook & eye. Skirt lined in black tulle. Combined retailer/designer label at inside left seam near hem: "Neiman-Marcus dallas / Traina-Norell" B) Belt of same with rectangular, self covered buckle. 1/2 inch wide.
Cocktail Ensemble - Bodice and Skirt
Cocktail ensemble of mauve damask satin with woven pattern of small flowers consisting of: A) Bodice/top. Sleeveless, with 1" shoulder straps and 3" fold around neckline. Left side zipper opening from bottom to almost neckline. Unlined. B) Skirt, of matching fabric with scattered groups of "smoked"? sequins. Floor length, A-line, with wide, 3" waistband. Center back zipper. Unlined.
Day dress
Sweater dress of maroon colored ribbed jersey wool.
Day dress
Day dress of brown silk damask in fine diamond pattern. A) Dress in wrap-around style. Asymmetric neckline with wide, shawl collar on the left. Street length. Opening buttons on bodice at left with 4 circular, brown buttons and bound buttonholes, hook & eye at natural waist and two snaps where skirt attaches to peplum. Peplum is asymmetric and longer on left. Long dolman sleeves with underarm gussets and folded back cuffs. B) Belt of black leather. Rectangular self-covered buckle. Stamped on reverse: "12"
Dress
Rust brown blue and black plaisley print wool crepe dress with attached belt/sash.
Dress
A) Afternoon or tea/garden party dress of white organdy cotton with three rows of alençon lace separated by two rows of pin tucks. Natural waist gathers at attached cummerbund style belt/sash of pink satin. Full length; scooped, bound neckline. Short puffed sleeves are elasticized at the shoulders. Left side zipper closure. Bodice lined in ivory silk crepe; skirt unlined. Embroidered label at zipper: "Ann" B) Separate petticoat of matching organdy cotton lined in ivory silk crepe. Closure of two hook & eyes on white grosgrain waistband and two snaps on crepe lining. Designer/retailer label at center back seam of lining: "Neiman-Marcus dallas / Traina-Norell"
Dress
Dress of brown puckered nylon. Street length with A-lined skirt. Fitted bodice. Spread collar and 3/4 length sleeves with turned-back cuffs. Two patch pockets at upper bust, with false flaps. Center front opening with 5 circular cast brass buttons and hidden hook & eye at natural waist. Slit pockets at hips. Unlined. Retailer's label at inside back neckline: "Neiman-Marcus / Sports Shop" With matching narrow belt faced in same fabric, backed in brown leather. Rectangular self-covered buckle. Stamped on reverse: "10 1820"
Dress
Black wool crepe beaded cocktail dress. Short sleeved, straight skirt. Brown bugle beads and sequins hand-sewn all over. Brown taffeta sash.
Embellished handbag
Handbag in satchel inspired style of black wool with front of black velvet appliqué and multicolor beading atop needlepointed flowers in shades of pink. Handle of matching black wool; inverted frame. Brass flip clip closure. Lining of black faille with two pockets, one zippered. Four domed brass feet. Maker's label: Hand Decorated Original / by / Veldoré / of Houston, U.S.A. Measurements: 39cm L, 24cm H, 7cm W
Ensemble
Skirt ensemble.
Envelope for McCall's Pattern #7716
McCall's pattern 7716 to make a blouse with gathered round yoke, front button closure, rounded collar, and long or short set-in sleeves, including illustrations of the finished pieces and information about sizing and construction on the back.
Envelope for Simplicity Pattern #2928
Simplicity pattern 2928 to make a teen one-piece dress with tucks at waistline, gored skirt, and various necklines, including illustrations of the finished pieces and information about sizing and construction on the back.
Gingham dress
Day dress of black and white gingham. Collarless. Shot batwing sleeves. Skirt cut with peg top at sides and gathered in back with set in fan shaped fullness. Black button trim at front yoke and at zippered closing at hip in back.
Hat
Cloche style hat of navy blue felt with cream veil in back. Two white pompoms with gold base. Retailer's label on inside hatband: "Made to Order Hat / Bergdorf / Goodman / Fifth Ave. at 58th St."
Hat
Hat of brown felt. The low, slightly domed crown is almost hidden by the upturned brim. At front facing of brim is large flat brown grosgrain ribbon bow. Around the base of the crown is affixed brown net veiling. The hat is unlined, with inner brown grosgrain ribbon hatband. Combined designer's/retailer's label inside: "Leslie James / Designed for Sakowitz / Houston" Manufacturer's style stamp inside crown: "Midi / Imported Velour Body / Made in France"
Hat
Pamela or halo style hat of tan ballibuntt straw with brim folded back. Narrow cream colored hatband and netting/veil with small daisies decorate brim. Lined. Retailer's label on inside hatband: "Made to Order Hat / Bergdorf / Goodman / Fifth Ave. at 58th St."
Hat
Hat of gray fur felt. The derby style hat is made of a single piece of stiffened gray fur felt. The low, domed crown is encircled near the base by a band of black grosgrain ribbon, with a bow at back. The 2" wide brim curves upwards at edges. Hat is unlined, and has a band of black grosgrain ribbon inside at base of crown. Attached to the inner ribbon is a small plastic comb to secure the hat to wearer's head. Designer's label sewn to inner ribbon: "Lilly / Daché / Paris New York / 78 East 56th Street, N.Y."
Hat
Lady's gray felt hat. Styled along the lines of a fedora, the gray felt crown is basically cylindrical with dished top and some shaping to provide a front "prow". Set at top edge of crown at back is a bow of matching gray felt ribbon. Around the base of the crown is a wide band of matching grosgrain ribbon as hatband. The shallow brim is set off-center, wider at front and sides than back. Brim curves down. Inside of hat is unlined, but has inner hatband of cream grosgrain ribbon. Maker's stamp on inner hatband: [Coat of arms] Stetson / Fifth Avenue" Retailer's stamp on inner hatband: "W. A. Green Co. / Dallas, Tex." Size tag sewn to inner hatband: "22 1/2"
Hat
Hat of dark blue wool felt with pillbox-style crown and stiffened downward brim. Trimmed with wide grosgrain ribbon and shaped net. Designer's label: "Lilly / Daché / Paris New York"
Hat
Hat of navy felt with eight-pointed brim. Brim lined in white silk. Crown trimmed with navy felt band and grosgrain ribbon with bow in back. Veiled in front. Hatpin in back with head of same felt. Retailer's label inside hatband: "Made to Order Hat / Bergdorf / Goodman / Fifth Ave. at 58th St."
Hat
Navy blue toque made of veiling and decorated with white rhinestones. Neiman-Marcus label
Hat
Hat of dark beige and cream felt. Designed as a modified Breton hat, the low, domed crown of dark beige felt is encircled by a cream velvet tube through which are strung four large dark beige braided flower-head forms. The circular brim is turned up, forming a "wall" around the crown. The brim is overlaid with a narrow band of black lace net veiling, with scattered "fuzzies" on some of the intersections. The underside of the brim is lined in cream velvet. The crown is unlined, and there is a black grosgrain ribbon inner hatband. Retailer's label inside: "Made to Order Hat / Bergdorf / Goodman / Fifth Ave at 58th St."
Hat
Hat of navy felt. The low, domed crown is encircled at the base by a "rope" of cream velvet which forms a twisting form at front left. The rope has scattered white bugle beads throughout. The small brim is curved downwards, and is wider at front and sides than at back. The underside of the brim is lined in cream velvet, and the crown is unlined. The hat has an inner black grosgrain ribbon hatband. Label: "Made to order hat / Bergdorf / Goodman / Fifth Ave. at 58th St."
Hatlet
Calotte of beaded hot pink satin. Brimless, the crown of the hat is shaped somewhat like a letter "K", the back of the K fitting across the head from ear to ear, while the arms extend to the back of the head. The whole is embellished with pink bugle beads, gray/green seed beads, and pink heart-shaped and teardrop shaped rhinestones. Lined in white and gold brocade in floral motif. Plastic comb affixed to center front inside edge to secure to wearer's head. Designer's label at center of inside crown: "Edna Mye / Dallas" Accompanied by two hatpins with heads covered in same hot pink satin.
D'Orsay Pumps
Pair of brown suede D'Orsay Pumps. The shoes have brown suede rounded toe box and heel area, but are open at sides to the sole. Small inverted V cut at front creating "peep-toe" effect. On top of vamp is sewn on brown suede "tie" forming the effect of a bow. Brown suede ankle strap. Thick 3 1/2" high spike heel covered in brown suede. Marked inside heel of both shoes: "17061-1 / 6 S / 11310X"; Stamped on sole of both shoes: "Pandora / Footwear" The D'Orsay Pumps style of shoes is named after Count d'Orsay, a 19th century leader of French Society.
Silk suit
Creme silk 2 piece suit. A) Yellow jacket with scalloped yoke; four buttons on front; two front pockets B) Matching knee length skirt
Skirt suit
Navy blue two-piece suit of wool consisting of: A. Fitted jacket with Peter Pan collar. Tab at top of jacket under neck extends two inches past center and buttons on left side with two round buttons. Jacket center opening has one hook at center and one button at waist. Full-length sleeves made in one piece with jacket front and back. Gusset under arm for ease of movement. Right sleeve is decorated with blue and grey stripe pattern which extends up sleeve and across onto tab. Vertical stripe starts from back waist and runs down front, forming plaid at shoulder and is gathered into a narrow band at waist. Stripe continues to hem of jacket and has fold of striped fabric coming from under band to form scarf-like effect. Back is made in 6 sections with plaid design at shoulder and stripes running horizontally and vertically and ending before the absolute center. Band at waist is continued on back right, but does not reach jacket center. Inside lined with blue silk. Designer's label at center back inside neck: "Adrian / Original" Retailer's label along left inside flap of opening: "The Fashion / Ben Wolfman Inc. / Houston" B: Blue straight skirt with hook and snap closure at left side of waistband and zipper fly. Grey stripe pattern starts at hip area and continues around skirt, not meeting at back center. Vertical stripes fall from right side, forming plaid at intersection of other stripe, and continues to hem. Front center has kick pleat. Skirt does not have label.
Straw calotte
Calotte style hat of tan milan staw with small rolled brim around three sides. Trimmed with two tan pom pom clip-on style earrings with gold bases; one pom pom under brim, one above. Light brown veil; hatpin with straw head. Headband of tan grosgrain ribbon; unlined. Retailer's label: Made to Order Hat / Bergdorf / Goodman / Fifth Avenue at 58th St.
Suit - Jacket and Skirt
Skirt suit of beige linen with bands of beige silk embroidered fan-shapes.
Suit - Jacket and Skirt
Suit of taupe wool consisting of: A) Jacket. Single breasted with closure of two large, plastic, textured taupe colored buttons and bound buttonholes. Notched collar and long, set-in sleeves. Two pleated plackets at sides of waistline with bound openings create loops for belt. Lined in matching silk jacquard of "Christian Dior" pattern. Designer's label at inside left opening: "Christian Dior-New York, Inc." Evidence of removed label at center back neckline. B) Skirt. Slightly A-lined with left side zipper and hook & eye. 1" waistband. Lined in rust colored silk crepe. C) Self-covered belt with rectangular buckle. 1-1/2" wide. Stamped on reverse: "16 Christian Dior / New York, Inc"
Wool ensemble
Day suit. A) Jacket of green knit wool. Short, with long sleeves. B) Blouse of rust-orange knit. C) Tweed skirt, street-length. D) Caplet of material matching skirt, forms a hood.
Wool suit
Suit of golden brown wool. AA Jacket of golden brown wool. CF opening with two buttons low near hem; 3/4 sleeves; fully lined in green crepe. B) Skirt of same; mid-length; partly lined in green crepe; with front box pleat; side zipper. Two labels in jacket. Retailer label: "Bergdorf / Goodman / On the Plaza / New York", behind which is stitched a second label with hand-written notes on buyer, date, and style: "Mrs Rose L Lloyd, 6-1-49, 94329" Single label in skirt, same style of label as second label in jacket, with different notes: "Mrs R. Lloyd, 6-24-49, 94328"
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