UNT College of Business - 63 Matching Results

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open access

A New Approach to Measure Perceived Brand Personality Associations Among Consumers

This article proposes a technique to measure brand associations by asking managers about what personality associations they implement while marketing their brand.

Date: 2010

Creator: Heere, Bob

open access

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.

Date: 2010

Creator: Ganesh, Gopala & Barat, Somjit

open access

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.

Date: February 2010

Creator: Ganesh, Gopala & Paswan, Audhesh K.

open access

Causal Latent Semantic Analysis (cLSA): An Illustration

Article discussing an illustration of causal latent semantic analysis (cLSA).

Date: April 2011

Creator: Hossain, Muhammad Muazzem; Prybutok, Victor R. & Evangelopoulos, Nicholas

open access

Hearing It Through the Grapevine: Positive and Negative Workplace Gossip

This article examines the complex issue of workplace gossip with the intention of providing managers with a deeper understanding of the various functions gossip serves within organizations.

Date: June 28, 2011

Creator: Grosser, Travis & Lopez-Kidwell, Virginie

open access

Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands

This article examines how the transition from emerging market to consumer market has affected consumer perceptions on global sport apparel brands.

Date: 2012

Creator: Kim, Chiyoung & Heere, Bob

open access

Latent Semantic Analysis: Five methodological recommendations

Article discussing latent semantic analysis and five methodological recommendations.

Date: 2012

Creator: Evangelopoulos, Nicholas; Zhang, Xiaoni & Prybutok, Victor R.

open access

Leadership and Knowledge Management in an E-Government Environment

This article investigates the relationship between aspects of the Malcolm Baldrige National Quality Award's leadership triad and knowledge management in an e-government context.

Date: February 3, 2012

Creator: Ryan, Sherry D.; Zhang, Xiaoni; Prybutok, Victor R. & Sharp, Jason H.

open access

Schedule UTP: Stock Price Reaction and Economic Consequences

This article discusses the effects of the Internal Revenue Service (IRS) requirement to disclose uncertain tax positions (UTP) on a new schedule (Schedule UTP) on firm value and firm reporting behavior.

Date: July 2012

Creator: Abernathy, John L.; Davenport, Stephan A. & Rapley, Eric T.

open access

“Managing through Failure”: More than an Oxymoron?

This article includes observations and principles to assist managers in their efforts to lead subordinates and themselves through failure.

Date: August 20, 2012

Creator: Strutton, David

open access

Book Review: Using Social Media in the Classroom: A Best Practice Guide

Book review of "Using Social Media in the Classroom: A Best Practice Guide" by M. Poore.

Date: 2013

Creator: Lineros, Jose Victor

open access

Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

This article examines the relative impacts of the five senses on team identity and team loyalty.

Date: 2013

Creator: Lee, Seunghwan; Heere, Bob & Chung, Kyu-soo

open access

The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams

This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.

Date: December 2013

Creator: Abernathy, John L.; Kubick, Tom & Masli, Adi

open access

Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives

This article compares the motives of athletes to participate in cause-related or non-cause-related sport events.

Date: 2014

Creator: Rundio, Amy; Heere, Bob & Newland, Brianna

open access

Tax Incentive Proposals to Enhance Child Support Payment Compliance and Tax Progressivity

This article investigates the public policy and theoretical economic implications associated with tax incentive proposals for child support payments.

Date: February 26, 2014

Creator: Fleischman, Gary M.; Khan, Zafar Dad & Hutchison, Paul D.

open access

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements

This commentary summarizes the contributors’ views on the various questions asked in the PCAOB Staff Consultation Paper.

Date: December 2014

Creator: Abernathy, John L.; Hackenbrack, Karl E.; Joe, Jennifer R.; Pevzner, Mikhail & Wu, Yi-Jing

open access

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

This article tests a model of fan community identification that includes outcome and moderator variables in the contexts of two major professional sport leagues (soccer and baseball) in Japan.

Date: 2015

Creator: Yoshida, Masayuki; Gordon, Brian; Heere, Bob & James, Jeffrey D.

open access

How the Source of Audit Committee Accounting Expertise Influences Financial Reporting Timeliness

This practitioner summary article summarizes "The Association between Characteristics of Audit Committee Accounting Experts, Audit Committee Chairs, and Financial Reporting Timeliness,'' which investigates the association between audit committee members’ accounting expertise and financial reporting timeliness.

Date: January 2015

Creator: Abernathy, John L.; Beyer, Brooke; Masli, Adi & Stefaniak, Chad M.

The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community

This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.

Access: Restricted to UNT Community Members. Login required if off-campus.

Date: 2015

Creator: Shaomian, Armen & Heere, Bob

open access

Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’

This article uses South Africa as a the research context to examine whether within each race group ethnic differences exist on national identity and social capital measures.

Date: January 2015

Creator: Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh; Geldenhuys, Sue & Coetzee, Willie

open access

Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century

This article develops five research propositions for sport consumer decision-making in a cross-cultural context.

Date: 2015

Creator: Yoshida, Masayuki & Heere, Bob

open access

The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events

This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.

Date: March 2, 2015

Creator: Heere, Bob; Van Der Manden, Pieter & Van Hemert, Patricia

open access

Simulation Approaches for System of Systems: Event-Based Versus Agent Based Modeling

This paper from the 2015 Conference on Systems Engineering Research conference proceedings reviews different modeling techniques and uses two converse techniques, i.e. agent-based and event-based modeling, to run a simulation of hypothetical systems collaborating into a system of systems.

Date: March 16, 2015

Creator: Baldwin, W. Clifton; Sauser, Brian & Cloutier, Robert

open access

General Counsel Prominence and Corporate Tax Policy

This article examines the role of the general counsel (GC) in corporate tax policy.

Date: August 2015

Creator: Abernathy, John L.; Kubick, Tom & Masli, Adi

UNT College of Business - 63 Matching Results

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A New Approach to Measure Perceived Brand Personality Associations Among Consumers

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Causal Latent Semantic Analysis (cLSA): An Illustration

Hearing It Through the Grapevine: Positive and Negative Workplace Gossip

Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands

Latent Semantic Analysis: Five methodological recommendations

Leadership and Knowledge Management in an E-Government Environment

Schedule UTP: Stock Price Reaction and Economic Consequences

“Managing through Failure”: More than an Oxymoron?

Book Review: Using Social Media in the Classroom: A Best Practice Guide

Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams

Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives

Tax Incentive Proposals to Enhance Child Support Payment Compliance and Tax Progressivity

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

How the Source of Audit Committee Accounting Expertise Influences Financial Reporting Timeliness

The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community

Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’

Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century

The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events

Simulation Approaches for System of Systems: Event-Based Versus Agent Based Modeling

General Counsel Prominence and Corporate Tax Policy