UNT College of Business - Browse
- Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective
- Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
- A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
- Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.