UNT College of Business - 2 Matching Results

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Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective
Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.