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Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

Description: The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
Date: 1949
Creator: Drake, Jerry E.

The Age and Rate of Growth of the Black Crappie, Pomoxis Nigro-Maculatus (Le Sueur), and the White Crappie, Pomoxis Annularis Rafinesque, in the Koon Kreek Klub Lakes, Texas

Description: This study is another phase of the overall research program designed to furnish basic information for the management of East Texas lakes and has as its specific purpose the determination of the age and growth characteristics of two valuable species on these waters. The species to be considered are the black crappie, Pomoxis nigro-maculatus (Le Sueur) and the white crappie, Pomoxis annularis Rafinesque. Both species are highly regarded as food fish and have for many years offered recreational outlets for Texas fishermen.
Date: 1948
Creator: Elliott, James M.

The Airline Industry of the United States, 1940-1946

Description: The writer purposes in this study to make a survey of the airline industry in the United States from 1940 through 1946. Various phases of the development and present status of air commerce are to be dealt with, including historical growth of the airline industry, the present significance of air transportation in the nation, the federal regulation of airplanes, problems and services involved in commercial air transportation, the operation of airlines, and the future of air transportation.
Date: 1948
Creator: Little, Sam Jones, Jr.

American Background in Longfellow's "The Song of Hiawatha"

Description: The background for "The Song of Hiawatha" is explicitly American, for Longfellow has preserved many legends, traditions, and customs of the aborigines with fidelity. As a whole, "The Song of Hiawatha" is a successful delineation of the aborigines of North America. Longfellow preserved the most interesting legends and supplemented them with accounts of Indian life.
Date: 1940
Creator: Doty, Fern Marie

An American Edition of the Bach "St. Matthew Passion" Part I

Description: This subject has been chosen by the writer for the purpose of discussing these problems of performance, arising with the composition, the St. Matthew Passion, by J. S. Bach. Since Bach was a German and wrote in that language, the edition used is called the American edition. The performances in America are, with few exceptions, based upon translations which must be accurately edited so as not to obscure Bach's intentions.
Date: August 1943
Creator: Payne, Virginia S. (Virginia St. Clair), 1920-

American Export Trade with Mexico

Description: The purpose of the study is to make a survey and analysis of the export trade of the United States with Mexico. Attention is given to the kinds and types of goods exported to Mexico and imported from it, to the value of the trade, to some ways of carrying it on, and to aspects of Mexican life that influence trade relations.
Date: 1948
Creator: Williams, Donald Earl

An Analysis and Comparison of the Critical Works of Virgil Thomson and Olin Downes

Description: A study of the critical work of Virgil Thomson, critic for the New York Herald Tribune and of Olin Downes, music critic for the New York Times, will perhaps give a better understanding of how different emphasis on purposes may influence critical work. Each man wrote brief, journalistic reviews. They attended many of the same concerts; yet, their critical judgments differed in many respects.
Date: 1947
Creator: Teasley, Elizabeth Kincaid

An Analysis, as Revealed by the Wire Recorder, of the Methods Used by Ten Selected Business Mathematics Students in Solving Stated Problems

Description: Many studies have been made concerning the difficulties which business mathematics students have in solving stated problems. Such studies have been made by analyzing the student's errors as they appear on written solutions to problems, and, as a result, many errors are overlooked. Errors in the thinking process, and failure to read the problem a sufficient number of times are responsible for many errors made by students. Such errors are not apparent on written solutions, but would be revealed through oral solutions as recorded on a wire recorder. The purpose of this study, then, is to analyze the errors revealed by a wire recorder, along with errors on written solutions, and to classify and tabulate the errors from both sources.
Date: 1949
Creator: Jones, Donald M.

An Analysis of a First Year of Participation in the Texas Health Education Program by the Sanger School

Description: The main purpose of this study is to analyze the values and results of one year's participation of the Sanger School in a three-year Texas Health Education Program (Texas Extended School and Community Health Program) in order to determine an adequate basis for making recommendations for the further development of this program.
Date: 1949
Creator: Lockhart, Cleo M.

An Analysis of American Choral Folk Music Currently Available in Domestic Publication

Description: The traditional music of America in collection is musically representative of pioneer settlements of the country from Mexico to Canada and from the Pacific to the Atlantic Ocean. To insure that each section of this vast country was musically represented naturally would require a systematic and thorough coverage by those persons who have made this work their primary concern for a good many years. A look at the map of these United States gives the observer an acute awareness of the stupendous undertaking for those who were first to begin their trek into the regions of the land where folk song abounds, into communities into which fast-moving civilization has been slow to penetrate. Early in their history these communities were isolated because of the hardships and dangers of travel. With the spread of civilization, however, the country was tamed and became more densely populated so that the growth of folk song and traditions within the social life of these isolated communities was a natural sequence.
Date: August 1949
Creator: Hardie, Thomas Chalmers