The Effect of American Political Party on Electoral Behavior: an Application of the Voter Decision Rule to the 1952-1988 Presidential Elections
Description:
The purpose of this study is to examine two major psychological determinants of the vote in presidential elections - candidate image and party orientation. The central thesis of this study is that candidate image, as measured here, has been a greater determinant of electoral choice in the majority of presidential elections since 1952 than has party orientation. One of the vices as well as virtues of a democratic society is that the people often get what they want. This is especially true in the…
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Date:
August 1990
Creator:
Lewis, Ted Adam