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An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market

Description: The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available… more
Date: December 1981
Creator: Abunabaa, Abdelaziz M.
Item Type: Refine your search to only Thesis or Dissertation
open access

The Effect of Participatory Programs Similar to Quality Control Circles on Organizational Productivity in Selected Multinational Organizations in Saudi Arabia

Description: This study focuses attention on the multinational organization, an emerging phenomenon, in which people from different cultural backgrounds work together to produce a product or render a service. The purpose of this study is to enhance the available information about the potential for increasing productivity through the use of participatory programs, such as Quality Control Circles, in multinational organizations, especially those operating in Saudi Arabia.
Date: May 1985
Creator: Elmuti, Salah Dean
Item Type: Refine your search to only Thesis or Dissertation
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