A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans
Description:
The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-A…
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Date:
August 2002
Creator:
Sanchez, Marissa R.