Search Results

open access

The Acceptance and Usage Intention of Menstrual Underwear

Description: This research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. In addition to the functional and utilitarian aspect of the underwear, I further delve into studying the social psychological effect the usage of the underwear (i.e., hedonic) has on consumer adoption. A longitudinal, qualitative study employing a three-step appr… more
Date: December 2019
Creator: Phan, Elizabeth
open access

Best Practices in Targeted Advertising for Fashion Entrepreneurs

Description: A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrep… more
Date: August 2017
Creator: Slaton, Kelcie Shaelyn
open access

Consumer Compulsive Buying and Hoarding in a World of Fast Fashion

Description: The purpose of this study was twofold: (1) to determine the relationships between social media, fashion interest and fast fashion involvement and whether these psychographic variables affect propensity for compulsive clothing buying and (2) to determine whether a relationship exists between compulsive buying and propensity toward hoarding. Data was collected through consumer panel from Qualtrix. Screener questions ensured that all respondents were adult females with an interest in fashion. Re… more
Date: August 2014
Creator: Higgins, Kathleen M.
open access

Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic

Description: Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook retailers, and the relationship between purchase intention and loyalty. Consumer motivations were examined in terms of the utilitarian values of cost, convenience, and information and the hedonic values… more
Date: May 2014
Creator: Anderson, Kelley B.

Curation Subscription Box Services: Implications for the Pet Industry

Description: This study aims to understand customers' preferred attributes and features of curated subscription box services (CSBS) for pet products and to segment customer groups by favored attributes and features to optimize the CSBS. First, a pretest with 46 students at a southwestern public university in the U.S. was implemented to explore customers' preferences on attributes and features in the subscription service. Choice-based conjoint (CBC) analysis was employed in the challenging tradeoff situation… more
Date: December 2022
Creator: Jeong, Misun
open access

Determinants and Impacts of Pinterest Consumer Experiences

Description: Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences o… more
Date: December 2014
Creator: Vasquez, Lauren
open access

Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory

Description: Small apparel retailers face extreme competition with larger retailers. Large retailers have the upper hand in resources to stay updated with various trends, specifically social media. Social media has lowered the barriers to enter the retail industry. However, once these small retailers enter, half of them fail because they don't attract and retain customers. Small-medium enterprises (SMEs) greatly impact the economy, so it is important to study various facets of their business to increase per… more
Date: December 2019
Creator: McKneely, Brittany R
open access

Evaluating the Role of Design in the Apparel Industry in the United States

Description: The purpose of this study was to better understand the role of design in the product development process in the apparel industry in the United States, looking for variations in how design is used in the industry. In order to obtain a snapshot of the fashion design industry, creativity, originality, innovation, and product development were examined, as well as corporate culture and strategic orientation. The study also sought to examine pedagogical strategies based on these findings. A mixed met… more
Date: August 2014
Creator: Beard, Diana
open access

Examining E-loyalty Model in Social Shopping Websites: the Impact of Social Shopping Website Quality on E-loyalty Formation

Description: The purpose of this study is to examine the formation of customer e-loyalty to a social shopping website. The formation of customer e-loyalty to a social shopping website is examined based on cognitive-affective-conative-action loyalty framework. This study proposes that customer e-loyalty is strongly associated with website quality, e-satisfaction and participation. Seven website attributes (i.e., visual aesthetics, navigation, efficiency, user friendliness, security/privacy, entertainment and… more
Date: December 2013
Creator: Li, Xiaoshu
open access

Examining the Effects of Apparel Attributes on Perceived Copyright Infringement and the Relationship Between Perceived Risks and Purchase Intention of Knockoff Fashion

Description: The growth of fast fashion retailers, availability of knockoff fashion apparel, and proposed apparel copyright law prompted this study. Fast fashion retailers are expanding rapidly and producing knockoffs fashion apparel in a matter of weeks, but current U.S. copyright laws do not protect apparel. The primary purpose of this study was to identify prominent visual fashion apparel attributes that could determine perceived copyright infringement. A secondary purpose was to examine the effects of f… more
Date: December 2012
Creator: Chaykowsky, Kelly

Exploring the Circularity of Fast Fashion Using Goal Framing Theory

Description: The COVID-19 pandemic has challenged fast fashion to circular products to prevent excessive overstock in responding to consumers' shift toward less consumption. These shifts are worth studying as consumers are willing to partake in pro-environmental behaviors, leading to a circular business model for fast fashion. This study explores how sustainable knowledge and consumer goals toward circularity can influence behavior toward circular consumption based on the goal framing theory. An online sur… more
Date: August 2022
Creator: Wilbourne, Kathy
open access

Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand

Description: The current study examines the influences of blog type and blog message type on consumers’ perceptions of brand credibility and brand similarity. Additionally, the study seeks to understand the interaction effects of blog type and message type on brand credibility and brand similarity and on consumer engagement with a blog. The findings reveal that message type, specifically product message, is an important consideration when marketers want to illustrate similarities between the brand and consu… more
Date: December 2013
Creator: Melton, Rebecca
open access

Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Description: This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression a… more
Date: December 2013
Creator: Karam, Marian T.
open access

Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Description: Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a bra… more
Date: December 2013
Creator: Jung, Yeo Jin
open access

Fashion-brand Experiences in Multi-channel Retailing: Impacts of Experience Dimensions and Experience Types on Brand Resonance

Description: The brand behind the garment is what gives the product popularity, relevance to the consumer, and overall profitability. As time passes, markets are becoming flooded with more brands that inherently provide the commodities. As a result, fashion marketers must put more time and investment into stipulating ways for which their brand can reach a select target consumer and enhance repeat purchase intentions with their competitive differentiations. As their efforts engage, an experiential perspectiv… more
Date: December 2011
Creator: Evans, Leslie J.
open access

The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore

Description: The purpose of this study was to identify the effect of background music in a retail setting on Generation Y students’ shopping behaviors by using the Mehrabian-Russell environmental psychology model. the study examined the impact of genre, volume, and song familiarity on purchase intention, as well as whether these musical factors would produce a change in mood. the influence of involvement with shopping on in-store music was also examined. a total of 251 students completed pre- and post-shopp… more
Date: May 2012
Creator: Turner, Lindsey Jean
open access

The Impact of True Fit® Technology on Millennial Consumer Confidence and Satisfaction in their Online Clothing Purchase

Description: This study examines the use of True Fit® technology by millennial consumers and its impact on consumer confidence and satisfaction with respect to online sizing. In the apparel industry, there is a lack of size standards among retailers, and as a result consumers will encounter frequent size variations in their clothing size. Difference sizing technology has been developed to address the sizing issue. One is True Fit® which unlike other sizing technologies, uses mathematical algorithms to compi… more
Date: December 2017
Creator: Parr, Jacqueline Nicole

Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging

Description: This study adapted the theory of planned behavior to investigate the relationship between purchase intention and purchasing behavior toward environmentally-friendly grocery packaging. This quantitative study collected 487 useable responses on the Amazon Mturk platform targeting a population of US consumers over 18 years old who purchase groceries. Using the collected data, a correlation and regression analysis was conducted. The socio-demographic variables were used as moderators to investigat… more
Date: August 2022
Creator: Oliver, Mikah Omari
open access

Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions

Description: The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postula… more
Date: August 2015
Creator: Dai, Bo
open access

Slogan Word Count and the Effects on Consumer Behavior

Description: Slogans can be attributed as a way in which to communicate a brand's message to its key consumer. An effectively established brand amongst targeted consumers can in turn generate profitability and ever further promote the brand. The purpose of this paper was to investigate the effectiveness of advertisements that employ vague or precise cosmetic product brand slogans among both male and female consumers. Ultimately, the end goal of marketing is to make a sale. Additionally, the purpose of this … more
Date: December 2017
Creator: Scro, Paige

TikTok Made Me Buy It! Consumer Motivations and Purchasing Behavior during COVID-19

Description: Using Mehrabian and Russell's stimulus (S) - organism (O) - response (R) model, this study examined consumer motivations to consume user-generated content (UGC) and sponsored video content on social media during the COVID-19 pandemic. The study also investigated the impact of information consumption on purchasing behavior as the main constructs. The study used the consumption patterns of active and passive social media users to further understand the level of short-form video consumption relate… more
Date: December 2022
Creator: Sifford, Kaitlyn
open access

Transformation of Relational Social Capital to Purchase Intention in Virtual Engagements at QQ China

Description: QQ China features interactive and connective online channels that generate social relational resources, encourage individual engagement, and facilitate embedded economic potential. The objectives of this research are to describe QQ users’ demographics and virtual behavior characteristics, to identify the underlying dimensions of relational social capital and virtual engagement, and to investigate the impacts of social capital and virtual engagement on purchase intention. Results from an analysi… more
Date: December 2011
Creator: Huang, Ran
open access

Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience

Description: Using Mehrabian and Russell’s (1974) stimulus (S) - organism (O) - response (R) model, this study developed online shopping experience framework that explains consumer behavioral responses toward online and offline stores. The results of the examined hypothesized relationships in this study reveal website attributes that create positive affective and attitudinal states and behavioral responses toward the retailers and retailers’ websites. Among website attributes, interface design is the strong… more
Date: August 2012
Creator: Zimmerman, Jonelle
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