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An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy… more
Date: August 1940
Creator: Evans, Ralph L.
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Commercial Job Opportunity Survey of McAllen, Texas

Description: "The survey of commercial job opportunities in the City of McAllen, Texas, was undertaken for the purpose of determining: 1. The numerical importance of training for the different kinds of local commercial positions. 2. The desired age, sex, training, and experience for employees in the different commercial positions of the City. 3. Information to be used in the revision of the commercial curriculum of the McAllen Senior High School and in the vocational guidance of students, and in the placeme… more
Date: August 1941
Creator: Jones, Willie W.
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A Comparative Study of Peters and Pomeroy's Fourth Edition of Commercial Law and Texas Statutes and Rulings and a Texas Supplement Thereto

Description: In Peters and Pomeroy's fourth edition of Commercial Law, a number of cases are cited where there is a difference between the laws and rulings of the various states. There are only three cases in which the difference is given. The procedure was to find all of the cases in which there is any doubt as to the Texas law, and to quote the law or ruling as given by Peters and Pomeroy, and then to give the law or ruling of the State of Texas.
Date: 1941
Creator: Gullion, James Paul
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A Comparative Study of the Qualifications and Duties of City School Superintendents' Secretaries in Oklahoma

Description: The problem in this study is to make a comparison of the qualifications and duties of secretaries of city school superintendents in Oklahoma, with regard to academic training stenographic duties, duties pertaining to financial records and reports, banking duties, duties pertaining to general records and reports, duties pertaining to bus and transportation reports, teaching duties and miscellaneous duties.
Date: 1943
Creator: Glenn, Della Ola
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A Comparison of the Learning Difficulties Between Gregg Shorthand and Thomas Natural Shorthand

Description: The purpose of this problem is to make a comparative study between Gregg Shorthand and Thomas Natural Shorthand. The problem is to compare the learning difficulties of the two systems, and to determine which system is easier to read and write by comparing the rules and principles and the writing fluency.
Date: 1941
Creator: Serren, Myrtle
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The Determination of the Vocational Opportunities for Commercial Graduates of the Smaller and Medium-Sized High Schools, Together with Suggestions for Changes in the Curricula of the High Schools for Lafayette County, Missouri

Description: The aim of this study was to suggest adjustments for the commercial curricula of Lafayette County and to determine the vocational opportunities for commercial graduates of the smaller and medium-sized high schools in a small section of central Missouri.
Date: 1941
Creator: Donohew, Leo E.
open access

The Development and Application of a Rating Scale for the Evaluation of Business Arithmetic Textbooks

Description: The purpose of this study was to prepare a rating scale to be applied as an objective basis in the selection of business arithmetic textbooks. After the rating scale was developed, it was then applied to a number of recently published texts to demonstrate its use and practical value.
Date: 1941
Creator: Adams, Raymond
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Occupational Opportunities and Requirements for Business Office and Sales Employment in Kingsville, Texas

Description: The purpose of the survey was to study the business organizations from the standpoint of type, number of office employees, and the type and number of office machines used, in order that the commercial courses of the Kingsville High School could be patterned to these business needs.
Date: 1941
Creator: Waggoner, Markay
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A Study of Essential Principles of Secretarial Training with Problem Material on a Collegiate Level

Description: It is in order that the college student in secretarial training might have some definite idea as to the kinds of on-the-job duties she might be expected to perform and the type of background knowledge she might be expected to know--or at least be able to find out quickly when needed--that this study has been made.
Date: 1942
Creator: McCarty, Catherine Louise
open access

A Study to Determine the Characteristics of Effective Application Letters for Teachers, with Particular Reference to College Positions, as Influenced by Reports from 65 College and University Presidents and an Analysis of 65 Sample Letters of Application for College Positions

Description: The purpose of this study is to try to answer these questions: By what standards may application letters for teaching positions be judged? How well does the average teacher meet these standards in his own application letters? What changes should teachers make in their application letters to make them stronger?
Date: 1940
Creator: Crittenden, Oda Pauline
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A Suggested Course in Consumer Education for Secondary Schools Based on Data Taken from Certain Textbooks and Courses of Study

Description: This study was undertaken as an investigation into the content of the high school course in consumer education that is included in certain course outlines and textbooks, and also an investigation of the general nature of the course in consumer education as it is now being taught in high school.
Date: 1940
Creator: Belew, Ruby
open access

Survey of Department Store Employment in the Cities of Dallas, Sherman, Denison, and Denton, Texas

Description: This study was undertaken for the purpose of finding the standard requirements and qualifications demanded of employees by the sales, sales service, and executive divisions of the average department stores, and the rewards and benefits enjoyed by the employees for faithful and efficient service rendered to the organization.
Date: 1941
Creator: Sullivan, Henry L.
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