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A Cognitive Approach to Packaging: Imagery and Emotion as Critical Factors to Buying Decision at Point-of-Purchase

Description: A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on the theories of imagery, emotion, and perception (and sensation). Perception of a packaged good occurs because the motivation system of a consumer selects particular information that the packaged good provides. Unlike the situation which occurs in behaviorism, stimulus is as important as response, and motivation e… more
Date: December 1986
Creator: Kim, Gap
Item Type: Refine your search to only Thesis or Dissertation
open access

Impacts of Personality Type and Computer System Response Time on Anxiety and User Response Time

Description: The purpose of this research was to determine if personality type and system response time have any effect on state anxiety and user response time. The sample for this study consisted of senior and graduate level college students who possessed basic know 1 edge of a text editor. Each test subject was administered the Jenkins Activity Survey to determine scores for Type A versus Type B, speed and impatience, involvement, and competitiveness. The test subjects were randomly assigned to one of th… more
Date: December 1985
Creator: Guynes, Jan L. (Jan Lucille)
Item Type: Refine your search to only Thesis or Dissertation
open access

An Investigation into the Determinants of Performance in the Dual-Fund Industry in the United States from Inception Through 1973

Description: This research is a systematic, in depth empirical test of the strong form of the efficient market hypothesis (EMH) using the dual-fund industry as the research subject. Unlike most strong-form EMH research, this study deals with a small, homogeneous sector of the investment company industry with a comparable origin date. To obtain homogeneity of the research subjects, the sample size is necessarily small (7), thus, making it difficult to find statistically significant results. In general, portf… more
Date: December 1976
Creator: Belt, Brian
Item Type: Refine your search to only Thesis or Dissertation
open access

The Normal Curve Approximation to the Hypergeometric Probability Distribution

Description: The classical normal curve approximation to cumulative hypergeometric probabilities requires that the standard deviation of the hypergeometric distribution be larger than three which limits the usefulness of the approximation for small populations. The purposes of this study are to develop clearly-defined rules which specify when the normal curve approximation to the cumulative hypergeometric probability distribution may be successfully utilized and to determine where maximum absolute differenc… more
Date: December 1981
Creator: Willman, Edward N. (Edward Nicholas)
Item Type: Refine your search to only Thesis or Dissertation
open access

The Role of Height and Weight in the Performance of Salesmen of Ordinary Life Insurance

Description: Despite the obvious importance attached to the psychological significance of height and weight in everyday life, few researchers have studied the relationship of these variables to the sales performance of ordinary life insurance salesmen. In the present study, it was hypothesized that (1) taller and/or heavier ordinary life insurance salesmen are more successful than shorter and/or lighter ordinary life insurance salesmen; (2) those who possess more "ideal statures" are more successful than th… more
Date: December 1976
Creator: Murrey, Joe H.
Item Type: Refine your search to only Thesis or Dissertation
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